There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing.

They still serve as one of the most prestigious and well performing companies in the world.

But there was a time in the 80's during the early days of selling servers for large corporations that they absolutely reined supreme. It was a time when they were known simply as Big Blue.

As a result of their dominance in the market, they had a sales and marketing slogan, that was partially based on humor, and mostly based on stone cold brilliant positioning.

What was this positioning statement, and what is the powerful lesson we can learn from it for our businesses today?

Join Michael to learn the answer to this question and to gain a critical marketing insight from Big Blue.

No one wants to be losing in business.

Typically, losing is accompanied with the pain of getting hit negatively in the bank account.

When you look at your year-over-year revenue charts, you want those arrows to be pointing up.

You don't want to see them pointing down, and your spreadsheets covered with red ink.

So what you do if your sales are disappointing? How do you respond if your revenues are retreating?

Join Michael as he provides a most surprising answer.

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.

There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace.

The markets and the momentum are all going your way.

But what happens when they suddenly are not? What is your response when times get tough?

Hopefully, you have marketing strategy designed to respond appropriately. This is what the best performing, most resilient companies depend on when things get difficult.

Join Michael as he explains the marketing revelation of the wind and the sails, and how it can keep your company moving in good times and bad.