Google shut down our Merchant Center — no warning, no real reason, no appeal.

In this episode of What’s Hot in Digital, James and WHD’s Senior Google Ads Specialist Brent Neale unpack what actually happened, what Google’s crackdown on AI content means for advertisers, and what every eCommerce business needs to be aware of before uploading AI-generated product images.

This isn’t just about one account. With ad suspensions up over 300% in the last year, the rules are changing — and Google’s not explaining why.

We cover:
• Why our Google Merchant Center was permanently suspended
• How Google is handling AI content — and the double standards in their policy
• What “misrepresentation” actually means (and why it’s so vague)
• Why good advertisers are getting punished while spammy ones slip through
• What this shift means for CPCs, display ad quality, and future competition

If you’re running eCommerce or using AI in your content, watch this before you launch your next campaign.

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Need help navigating Google Ads policy changes?
WHD helps eCommerce brands avoid ad account issues and build scalable campaigns.
Visit https://whd.au to talk.

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Hosted by James Walker – Managing Director at WHD
Guest: Brent Neale – Senior Google Ads Specialist at WHD