『Green Marketing: Doing Well by Doing Good』のカバーアート

Green Marketing: Doing Well by Doing Good

Green Marketing: Doing Well by Doing Good

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 It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that. They will share their insights about marketing innovations that encourage consumers to shop for and use sustainable products and services. Their experiences demonstrate that it is indeed quite possible to do well by doing good.

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