『Grow Your Law Firm』のカバーアート

Grow Your Law Firm

Grow Your Law Firm

著者： Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte

    Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte
    2025/06/06
    Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility’s Conference Planning Committee. He received his J.D. from Drake University Law School. When he’s not helping lawyers mitigate risk, he’s enjoying all things Disney and lives in close proximity to the House of the Mouse What you’ll learn about in this episode: 1. Importance of Cyber Insurance: - Essential for all legal practices to protect against cyber threats. - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage: - Thorough details about security measures are required. - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures: - Crucial to implement declared security measures for coverage. - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support: - ALPS Insurance offers risk management services for legal professionals. - Support available regardless of insurance status. 5. Specialization in Legal Insurance: - ALPS Insurance provides tailored legal malpractice and cyber insurance. - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources: Website: www.alpsinsurance.com LinkedIn: https://www.linkedin.com/company/alps-corporation/ Facebook: https://www.facebook.com/alpscorporation/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    28 分
  • The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz

    The Future of Law Firms: Impact of AI Technology With Gabriel Stiritz
    2025/05/30
    Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms.

    As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes.

    Gabriel’s background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence.

    What you’ll learn about in this episode: 1. Focus on Relationship Marketing:
    - Building strong relationships sets you apart from big competitors who may struggle with this due to their size.
    - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms.

    2. Niche Specializations Are Valuable:
    - Consider specializing in a specific area of law to stand out and become a boutique firm.
    - Engaging with the community and leveraging past clients for referrals can lead to significant growth.

    3. AI Disruption is Inevitable:
    - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity.
    - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies.

    4. Brand Building is Essential:
    - Developing a strong brand can create a competitive advantage in a noisy marketplace.
    - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy.

    5. Law Firm Differentiation:
    - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand.
    - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry. Resources:
    Website: Lexamica
    LinkedIn: Gabriel Stiritz | LinkedIn
    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 分
  • From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love

    From Small to Stellar: Transform Your Law Firm with These Proven Tactics with Micki Love
    2025/05/23
    Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. Key Focus on Branding and Growth:
    - Maintaining brand continuity while revamping processes is crucial for consistent brand image.
    - Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth.

    2. Importance of Role Adaptation:
    - Embracing multiple roles as firms grow is essential for meeting evolving demands effectively.
    - Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential.

    3. Emphasis on Expertise and Marketing:
    - Prioritizing expertise in legal services, as seen in John Morgan's litmus test, ensures high-quality client service.
    - Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication.

    4. Enhancing Process Efficiency:
    - Improving intake processes continuously enhances efficiency and simplifies client onboarding.
    - Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth.

    5. Commitment to Continuous Learning:
    - Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality.
    - Strategic adaptation and process adjustments aligned with the firm's growth phase are vital for sustained success and expansion in the legal industry. Resources: Facebook: https://www.facebook.com/cjAdvertising/
    LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 分

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