Simone Ingbo Hansen, founder of Epos Communication, discusses her entrepreneurial journey and the importance of authentic communication and branding. She emphasizes the power of relatability and storytelling, using memes as a way to connect with and engage audiences. Simone also highlights the value of giving back and serving others through social media, rather than focusing solely on self-promotion. She shares her personal experiences and challenges, and how they have shaped her creative and humorous approach to communication.

Discussing the importance of being mindful of one's platform and the need for authenticity and personal connection. She emphasizes the value of learning from failure and the importance of trusting one's gut instincts. Simone also shares her process for working with clients, which includes conducting interviews, creating brand guides, and developing content strategies. She highlights the significance of storytelling in marketing and the power of building a community around a brand. Finally, she discusses the role of founders in brand strategy and the potential benefits of user-generated content and testimonials.

Takeaways

• Authentic communication and branding are key to connecting with audiences and building a loyal community.
• Memes are powerful tools for relatability and evoking emotion, making them effective in marketing.
• Giving back and serving others through social media can create a positive impact and build trust and loyalty.
• Being vulnerable and sharing personal experiences can resonate with audiences and foster genuine connections.
• A holistic communications strategy considers every touchpoint of the customer journey and ties it into brand positioning. Be mindful of your platform and the impact of your content on others
• Authenticity and personal connection are key in building a strong brand
• Failure is a valuable learning experience
• Trust your gut instincts when making decisions
• Develop a clear brand strategy and content plan
• Storytelling is essential in marketing and building a brand
• Building a community around your brand can lead to user-generated content and testimonials
• Founders should consider stepping back and letting the brand speak for itself

Chapters

00:00 Introduction and Overview

03:05 Brand Positioning and Holistic Communications

06:33 Translating Memes to Professional Platforms

09:44 The Relatability and Power of Memes

11:32 Memes as a Form of Community and Branding

13:21 Using Humor to Address Mental Health and Illness

14:43 The Positive Impact of Social Media

19:25 The Value of Authenticity and Impactful Posts

21:41 Building Trust and Loyalty through Holistic Communications

23:09 The Success of Giving Value and Serving Others

24:45 Embracing Vulnerability and Authenticity

25:14 Being Mindful of Your Platform

26:11 Learning from Failure and Trusting Your Gut

28:29 The Process of Working with Clients

30:51 The Importance of Doing Work You're Proud Of

31:44 Building a Connection with Clients

38:28 The Power of Storytelling in Marketing

44:53 Building a Community Around Your Brand

48:44 The Benefits of User-Generated Content

In this episode of The Growing For It Podcast, hosts Travis and Mikkel sit down with Christoffer Bak, co-founder of the innovative clothing brand Shaping New Tomorrow. Christoffer shares the incredible journey of scaling their business and emphasizes the critical role of a strong company culture in their success.

Key Topics Discussed:

1. The Importance of Company Culture:

- Christoffer discusses how fostering a strong sense of ownership among employees has been vital for Shaping New Tomorrow. He emphasizes hiring for mindset over experience, ensuring that team members align with the company’s values and are committed to its vision.

2. Hiring the Right People:

- The episode delves into the hiring process at Shaping New Tomorrow. Christoffer explains why prioritizing mindset over technical skills has been a key factor in building a dedicated and passionate team. He shares anecdotes about employees who started in entry-level positions and grew into leadership roles.

3. Scaling Internationally:

- Christoffer talks about the challenges and excitement of expanding Shaping New Tomorrow into new markets, particularly in Germany and Sweden. He highlights the importance of adapting their company culture to different regions while maintaining the core values that make their brand unique.

4. Creating a Consistent Customer Experience:

- Maintaining a high-quality customer experience across all stores is a priority for Shaping New Tomorrow. Christoffer explains how they ensure that every customer, whether in Denmark, Germany, or Sweden, receives the same exceptional service.

Notable Quotes:

- Christoffer Bak: "The best people are always the people with the right mindset. They are gonna grow, and it's your job to make sure that they grow."

- Christoffer Bak: "You really need to be able to have those discussions and tough conversations up front. The most valuable thing you can do for me as my co-founder or my fellow colleague is to tell me things like they are."

- Travis: "It's not just about selling a product, it's about selling an experience because that experience is very difficult to copy."

- Mikkel: "Just having that clear value proposition, having something that you can explain to a 30-year-old what you do."

Stay connected with The Growing For It Podcast and follow us on social media for more insightful episodes:

Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/

In part 1 of this episode, Travis and Mikkel sit down with Christoffer Bak, one of the brilliant minds behind Shaping New Tomorrow, an innovative clothing brand. Christoffer shares invaluable insights into the entrepreneurial mindset that has driven the brand’s success, offering practical advice and strategies for aspiring entrepreneurs.

Key Topics Discussed:

1. The Power of Experimentation:

- Christoffer emphasizes the importance of experimenting in

the early stages of a business. He shares how Shaping New Tomorrow began with

various designs and the iterative process that led to their flagship product,

the "perfect pants."

- Quote: "You have to do that in the beginning,

especially if you start early and don't really know what you're doing."

2. Customer Feedback as a Catalyst for Growth:

- The episode delves into the significance of gathering and

implementing customer feedback. Christoffer recounts how direct interaction

with customers shaped their products and business model.

- Quote: "Understanding your customers is the first

step for all good innovation."

3. Resilience and Adaptability:

- Christoffer discusses the challenges of scaling a business

and the necessity of being resilient and adaptable. He shares stories of

overcoming early setbacks, such as funding issues and product failures.

- Quote: "You gotta try to make something that's sticky

with your customer because it's super hard to get new customers, especially in

the beginning."

4. Building a Strong Company Culture:

- The episode explores the importance of creating a positive

work environment and a strong company culture. Christoffer talks about how

their store became a community hub and the impact of a passionate team.

- Quote: "It’s just about like, yeah, you just feel

taken care of there, and it’s like a fun place to be where you're welcome and

everything."

5. Strategic Decision Making:

- Christoffer offers advice on making strategic business

decisions, such as knowing when to pivot, how to prioritize projects, and the

value of saying no to certain opportunities.

- Quote: "Being able to prioritize and say no to things

is super important."

Notable Quotes:

Travis & Mikkel:

- "The entrepreneurial journey is about constant

learning and adapting. Christoffer's story is a testament to that."

- "Knowing your customer and solving a real problem is

at the heart of successful innovation."

Christoffer Bak:

- "You have to find a way to bring people in that will

believe in your vision, that will contribute to it, and then you need to find a

way to actually give them the responsibility."

- "Innovation is basically just doing things different

and better."

Connect with us and stay updated with the latest episodes:

Travis James Mathers www.linkedin.com/in/travis-james-mathers/

Mikkel Karsgaard www.linkedin.com/in/10xmks/

Christoffer Bak www.linkedin.com/in/christoffer-bak-813134102/