This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.

If you like this episode then:

• Connect with Toby Winch
• And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/

This is the behind-the-scenes story of my mastermind call that I am sharing with you.

If you are interested in my mastermind group, DM me on Twitter for more.

Timestamps:

1:42 - Dara's story about how she got into paid social marketing

6:08 - Who inspires Dara to look up to?

8:34 - What Dara has changed her mind about Facebook Ads?

13:24 - How do you fight the low ROAS?

14:40 - What if the CTR is above 1% but conversions are still low

17:29 - How do you fight attribution on Apple store post IOS14?

19:33 - Key scaling lessons

22:33 - UGC vs IGC content

27:48 - Is retargeting still relevant in 2022 and beyond?

30:52 - What are your Black Friday lessons

Links

Dara is pretty active on Twitter: https://twitter.com/DenneyDara

And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney

Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6

Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.

This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form

In this episode, we discussed the following:

• Education on paid social
• Ad account structure
• Creative testing process
• The new meta guidelines
• TikTok vs Meta ads

Links:

Check out Cody's content and profile to learn more:

• Twitter
• Down to Chat Podcast
• Cody's newsletter

You can also read these lessons here:

If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611

Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/

Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6

In this episode, Daphne broke down her process how she increased her company's conversion rate.

Below are some timestamps:

00:59 - A bit about Daphne's growth background

03:22 - The heights story of increasing 300% conversion rate

12:03 - How they drilled down 16 to 3 key value props

13:38 - How churned customers helped

15:35 - How founders were a key persona and why they should not have ignored it.

19:22 - 3 key mental models from this story

Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21

Show notes

• Daphne's LI profile
• 300% increase article
• My LI and Twitter if you wanna connect.

15 tactics of cold email I am sharing from my last 10 year experience.

And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766

Here are the show notes:

• The main thread: https://twitter.com/Aazarshad/status/1432689651823742978
• How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-hunt
• Quora Marketing: https://albacross.com/newsroom/organic-quora-marketing/
• Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/
• Newsletter for more: aazarshad.com/newsletter

You can see these lessons here:

• My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659
• My Newsletter: https://aazarshad.com/newsletter/