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Finding that visual anchor, the shorthand to an audience's memory for your film. This is just part of the importance as well as the difficulty of Key Art.

How does it work, what is the relationship with the artist like? Or maybe you want to become a Key Artist yourself and wonder what a functional workflow should be? These are just some of the things covered in today's episode with designer Eric Vasquez. Eric was also the Key Artist for our feature film, HERD, which we talk about as well. Being a horror, action film with some very specifc undertones, how did Eric land on the indelible image for the HERD poster?
Being a very visual episode we invite to please check out some of Eric's work, too.
YouTube,
His Site,
Linkedin,
as well as the poster for HERD

And as mentioned, this week our feature film HERD will be hitting theaters with it's US premiere and VOD on Friday October 13th. Pre-orders on Apple TV available Here. And for more of HERD's schedule and where/how to see it IN THEATERS and at HOME follow us at HERD.FILM
And one of the first things you'll see when you click on those links... is the aforementioned poster. Designed by today's special guest, Eric Vasquez.


IFG was created by Framework Productions, produced and hosted by Steven Pierce, James Allerdyce, and Matt Mundy. The music is by Glass Boy. Find his music on freemusicarchive.org

And be sure to check out our other podcast, HAPPY HOUR FLIX, about all things Nostalgia and Movies we love.
Thank you!

IFG | How Movies Get Made