Welcome to HTC TechWave!

Amit Tyagi, CMO of HTC Global Services, is back with Part 2 of the TechWave Podcast: “Seeking Deeper Customer Connect – AI in Marketing.”

Building on Generative AI, multimodal content, NLP, and predictive analytics from Part 1, he now explores how AI is reshaping customer interactions—driving hyper-personalization, real-time decision-making, and behavioral nudges that subtly influence purchasing patterns and brand loyalty.

But with this transformation comes responsibility. Amit underscores the need to balance automation with human intuition, emphasizing that while AI streamlines processes, empathy, creativity, and ethical transparency remain irreplaceable.

And what about the myths? Will AI replace marketers? Is creativity at risk? He tackles these head-on, offering a clear-eyed take on AI’s real impact and what marketers must do to stay ahead.

If you’re in marketing, this isn’t just another AI discussion—it’s a must-listen.

Tune in now and rethink how you engage, connect, and grow.

Subscribe for more insights shaping the future of marketing!

Welcome to HTC TechWave, where we dive into the world of AI and its game-changing impact on marketing. AI is flipping the marketing world on its head, and businesses need to jump on board with purpose and strategy to keep up. The future of marketing? It’s all about building those personal, emotional connections that turn customers into loyal fans.

Here’s our episode where Amit Tyagi, CMO of HTC Global Services, takes us through how AI is changing the marketing game. He dives into Generative AI, multimodal content, NLP, and predictive analytics, revealing how they’re redefining creativity, customer engagement, and automation.

From AI-driven chatbots and voice assistants to emotion AI and campaign automation, Amit shares valuable insights on how businesses are leveraging cutting-edge technology to enhance customer experiences and drive results. But with AI’s limitless potential come real-world challenges—choosing the right tech, bridging skill gaps, balancing cost vs. ROI, and staying compliant are crucial, he concludes.

There’s a lot more packed into this episode—tune in, thrive, and let’s keep evolving! Stay curious about the endless AI possibilities. Until next time!

Adnan Saulat and Shammo Ghosh are back with Part 2 – unpacking more game-changing insights on the future of AI and its role in customer experience. In this episode, they dive into trust, ethics, and the balance between automation and human touch—key topics and use cases that are transforming industries like insurance and retail. How do we build trust in AI? What safeguards ensure it’s used ethically? What’s next for sci-fi-like, AI-driven customer touchpoints—sensory, gesture, and sensor-based interactions redefining engagement? From theory to real-world scenarios, this discussion covers it all!

Tune in now for an eye-opening look at how AI is shaping a more efficient, personalized world! Also, missed Part 1? Catch up: https://www.htcnxt.ai/pod/episode-03-ais-impact-on-customer-experience-part-1/

Wondering how AI is rewriting the rules of customer service? Tune in to the latest HTC TechWave Podcast, where Adnan Saulat and Shammo Ghosh break it all down in an engaging and insightful conversation.
From AI-driven personalization to vision AI and agentic decision-making, they unpack how these transformative technologies are reshaping industries like insurance, travel, and retail. They also explore how AI is evolving from niche applications to becoming a powerhouse framework for smarter, seamless customer experiences.
Plus, get a sneak peek into how HTCNXT, powered by our MAGE platform, is leading this transformation.
This isn’t just tech talk—it’s real-world impact you can’t ignore. And the best part? This is only the beginning. Stay tuned for part 2—because the insights only get better from here!

A new breed of AI assistant has recently emerged, specifically designed for enterprise users—yes, we’re talking about AI co-pilots! In this episode, Rajeev Bhuvaneswaran, our dynamic VP of Digital Transformation and Innovation Services, dives into this exciting topic! He explores the fascinating world of AI co-pilots—intelligent tools leveraging LLMs and advanced algorithms to revolutionize how we work. Rajeev shares insider tips on the myriad benefits of AI co-pilots across various applications, from aiding software developers with code suggestions through platforms like GitHub Copilot to enhancing customer service with real-time knowledge access. He also addresses integration challenges and crucial data security concerns, showcasing how industry leaders like Apple, Google, and Microsoft harness co-pilot technology to supercharge productivity. Additionally, he highlights how our MAGE AI platform plays a pivotal role in this landscape.If you’re ready to accomplish more with Copilot, you’re in the right place—just a click away from your next move!