Expert gamers are invited to an all-expenses paid trip to California for the first round of Atari’s SwordQuest contest and a chance at the first treasure: a $25,000 medallion. The problem? Solving the game’s central puzzle will prove nearly impossible.

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Things come to a head in Hailey as Bruce Willis enlists the help of a rogue security force to chase unwanted visitors out of town. Soon, a life-altering event threatens to end the love affair between Willis and Hailey.

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Hailey, Idaho isn’t the only small town Bruce Willis wants to remake. He sets his sights on Penn's Grove, New Jersey, his actual hometown, and promises big things to come for the economically-strapped region. But red tape and negative press threaten to leave the town with a broken heart—and leave Hailey wondering if they’re still on Willis’ good side.

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Willis announces he’s starring in and producing a major feature film - a Kurt Vonnegut adaptation - that will be shot in the state of Idaho. He even gives some local actors their big screen breaks. But in a bid to retain almost complete creative control, Willis upends both his career and the lives of his Idahoan neighbors.

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Small town bureaucracy slows Willis’ ambitions, the police go after his inner circle and some Hailey residents are just saying no to Bruce. When lawsuits start popping up, Willis steps out of the shadows and flexes his political muscle. It turns into a statewide battle when the federal government proposes dumping nuclear waste 60 miles away from Hailey.

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Bruce Willis opens his biggest investment in Hailey yet—the two-story Mint bar and nightclub. Major acts draw modest crowds, but the real attraction is Willis and his band, who show up unannounced and rock long into the night. But having a major nightlife hotspot in the sleepy town leads to some big city problems, problems that leave some wondering where did the real Hailey go?

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Willis ventured into big business with his gimmicky Planet Hollywood franchise, but after being a quiet Hailey resident for several years, Willis buys and renovates a restaurant and bar, and soon an old movie theater. When blockbuster Hollywood premieres start happening on Hailey's main street, residents soon realize that Willis' persona casts a big shadow.

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