Tim welcomes Ricky Cortez, CEO of MCA Communications, and talks about his journey from starting as an installer in his family's business to becoming CEO. Ricky discusses the initial challenges of prioritizing personal development tasks like coaching, comparing it to the early difficulties of starting a workout routine. Ricky reflects on the essential role of coaching in his leadership growth despite his initial skepticism. He stresses the need for leaders to be coachable and emphasizes the importance of guiding rather than directing team members, fostering their independence and accountability.

Ricky also talks about the impact of his early work experiences on his leadership style, highlighting lessons learned from labor-intensive jobs. He talks about the importance of understanding and solving core business issues through firsthand experience. The conversation also covers the culture of MCA Communications, which encourages taking initiative, viewing failures as learning opportunities, and the ongoing need for adaptation and growth. Ricky also covers the valuable role of mentorship and support systems in his career, advocating for a balance between professional responsibilities and personal well-being as keys to effective leadership.

To learn more about MCA Communications, visit: https://mcacom.com/

To connect with Tim, visit: www.BonafideLeaders.com

Key Topics Discussed:

• Importance of leaders being coachable
• Labor-intensive jobs shaping leadership perspective
• Understanding core business issues through hands-on work
• Guiding team members instead of giving direct instructions
• Trust and patience in leadership.
• Encouraging initiative and viewing failures as learning opportunities
• Constant adaptation and growth
• Family support in managing business pressures
• Value of having mentors and a solid support network
• Integrating coaching into personal life
• Finding the balance between work pressures and home life