This week on the podcast host Alex Stacey is looking at Social Norms. What are social norms and why do we adhere to them? How have they changed over time? What happens if you go against them and how can businesses capitalise on and modify them to add better value to their services and for their customers?

KEY TAKEAWAYS

• Alex breaks down what social norms are, how they constantly develop over time and how businesses that are quick to respond to them can profit.
• Alex talks about why social norms exist and why people follow them without question.
• Alex discusses the idea of using social proof, such as photographs or statistics to help modify people's behaviour toward new social norms.
• Alex talks about the challenges businesses face when trying to change social norms as people are so entrenched in existing behaviour.

BEST MOMENTS
“Social norms are a society level agreement on how to behave in certain situations.”
“If you go against social norms you are seen as an outsider, and if you turn out to be right, the group will turn against you.”
“Adhering to social norms means that individuals save cognitive effort by following the crowd.”

EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com

ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and being too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.

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