Writer and activities director Josh Urban believes in the transformative power of starting small to achieve big creative goals. "The idea is harnessing the power of short form projects," Urban explains, noting that "if you start with a little bit you segment your improvement you put it out to get a quick turnaround time." Rather than diving into massive undertakings like novels, Urban advocates for building creative muscles through shorter works: "if I can spend 10 minutes here and 20 minutes there and I can write an article I can write an essay and write a poem then you can put those together so it takes away that excuse for not starting." His approach proved successful when he authored "Cities on a Hill," a collection documenting life in nursing homes during COVID lockdowns, after a resident told him in a dream "we wrote a book and we sold a million copies." Urban's philosophy extends beyond writing to any creative or business endeavor: "if you see a problem and you can use your particular talents and skills to solve it that's a good path to pursue." Through his blog, published three times weekly, and his community work, Urban demonstrates how consistent short-form content can build meaningful connections and create lasting impact. Ready to transform your creative process?

Visit joshurban.com to discover more insights on turning small projects into significant achievements.

Thank you to Mill Mountain Coffee and Tea in downtown Roanoke, Virginia for lighting us record in your coffee shop!

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