If you’re a DJ or producer trying to build a real fanbase, this episode is essential listening.

Grahame Farmer — founder of Data Transmission, YouTube educator, and creator of The Artist Blueprint — breaks down exactly how artists are growing in 2025.

From social media strategy to automation tools, Grahame shares the real tactics that are helping artists get signed, grow on SoundCloud and Instagram, and actually build community — not just followers.

🎯 In this episode, you’ll learn:

• Why most DJs fail to grow on social media (and what to do instead)
• How to pick one platform and master it
• How SoundCloud became a powerful social tool again
• DM hacks, Instagram bio tips, and audience-building strategies
• Tools like ManyChat and ChatGPT that are changing the game for artist marketing
• Why YouTube might be the best platform for DJs right now
• The mindset shift from “content creator” to business owner

We also dive into Grahame’s new book, Gather, Give & Grow, and how he used AI to write it — plus the launch strategy that got it to #1 on Amazon.

Whether you’re just starting out or looking to take your project to the next level, this is a deep, practical conversation full of gems.

🎧 Follow Grahame:
https://www.instagram.com/grahamefarmer
https://www.youtube.com/@grahamefarmerdt
https://www.grahamefarmer.com/the-artist-accelerator

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com

From dropping out of grad school to crushing festival stages — Nikita the Wicked is proving that the real win comes when you stop following the rules and start following your calling.

In this episode, we get into the story behind his rise, how he built a viral artist brand without a label and why bringing your full personality into your project is what separates artists from entertainers.

We talk about:

• What it really takes to walk away from the “safe” path
• The moment he knew grad school wasn’t for him
• How he built a team around his project
• Building a character, a brand, and a movement in bass music
• The importance of staying inspired and avoiding burnout as a creator

If you're an artist trying to find your sound, your lane, or your voice — this conversation will remind you that you don’t need permission to go all in.

Follow Nikita The Wicked here:
https://www.instagram.com/nikitathewicked
https://www.tiktok.com/@nikitathewicked

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com

Wes Mills is living proof that with the right mindset, relentless work ethic, and pure love for the craft, anything is possible. From commuting late nights to ICON Collective to now performing at iconic venues like Red Rocks, Wes shares what it truly takes to become a headliner.

In this episode, we dive deep into how he learned music production from scratch, the moment that inspired him to chase his dream, and the role that authenticity, consistency, and feeding the "feeling" has played in building his project. We also explore the realities of balancing a full-time job while growing a music career, the decision to go all-in, and the lessons he's learned about trusting the process.

Follow Wes Mills here:
https://www.instagram.com/itswesmills
https://www.tiktok.com/@itswesmills

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com