In this episode, we explore the concept of frequency vs. depth in coaching and how mentors can maximize their time with clients based on their client avatar. The way you spend your one hour per month with each client should vary depending on their ability to execute and take action.

Key takeaways include:

• Green Avatars: High achievers who can handle larger, deeper tasks. Focus on big projects like creating a staff playbook or designing a marketing campaign.
• Yellow Avatars: Clients who need frequent, smaller steps and more accountability. Keep the tasks simple and provide regular check-ins to maintain momentum.
• Red Avatars: Clients who need small steps and emotional support. Break tasks down further, address their fears, and help them take action one step at a time.

We also introduce the Golden Hour coaching calls as a valuable resource to support yellow and red clients who need more frequent touchpoints. These calls provide unlimited business coaching and can help clients get unstuck and make progress between 1:1 sessions.

This episode will help you understand how to tailor your approach to each client’s needs and deliver effective coaching that speeds up results.

🎧 Intro: A Quick Recap

• In our last episode, I introduced the new Help First Referral Program:
• → Send someone to www.twobrainreferrals.com
• → They get $300 off. You get $300.
• This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.
• We’re near capacity. Every seat around the TBB campfire matters.
• Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.

1. Answer Questions in Niche Gym Groups

• GOU, PushPress Community, SugarWOD Affiliate group, etc.
• Search posts using keywords like “need more leads,” “how to price,” etc.
• Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”

2. Start Weekly ‘Office Hours’ Posts

• Example: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”
• Builds trust and creates organic conversations.

3. Use the ‘Help First’ DM Strategy

• Follow up publicly helpful posts with:
• → “I’ve been there—want to hear what worked for me?”
• → After chat: “Can I introduce you to Coop?”
• → Start a group chat on Messenger or email Coop directly.

4. Host Local Coffee Clubs or Roundtables

• Invite 3–5 gym owners for breakfast and connection.
• Keep it informal: “What’s going well for you right now?”
• We’ll even cover the bill—just send the receipt.

5. Speak or Share Resources at Affiliate Events

• Join virtual or in-person CFHQ roundtables.
• Offer tips, drop links, follow up with offers to help.

6. Attend Local Competitions and Be Visible

• Wear the TBB shirt. Network. Listen.
• No pitch—just “What’s working at your gym lately?”

7. Share TBB Content + Personal Commentary

• Repost a blog or video and add your story:
• “This helped me raise ARM by $50/month. Here’s how…”

8. Tell Your Own Story (Video or Post)

• Before → Turning Point → After.
• “Before mentorship I was stuck at 40 members...”
• End with: “DM me if this resonates.”

9. Share Other Success Stories

• With permission, talk about other gyms who’ve grown through mentorship.
• Add your personal perspective: “I watched this gym 3x their revenue…”

10. Use Free TBB Resources One-on-One

• Pick ONE blog, podcast, or PDF that fits their current struggle.
• Example: “This guide helped me hire my first coach.”

• Help First works. We don’t need to sell.
• Just be visible, be helpful, and make the connection.
• When someone’s ready, send them to twobrainreferrals.com.

Mentors—you're already out there leading, helping, speaking, and showing up. Now there's a way to get rewarded when someone says, "I want to work with you!"

We’re launching a referral program to bring more of the RIGHT gyms into the Two-Brain community—the ones who are ready, engaged, and excited for mentorship.

🎯 Why we're doing this:

We’re near our cap, and every seat at the Two-Brain campfire matters. We want to work with gyms that are coachable, proactive, and committed. Instead of spending more on ads, we’d rather reward YOU—and help THEM get started faster.

💰 How it works:

1. Go to www.twobrainreferrals.com
2. Fill out the form with the gym’s info or send them the link (make sure they name you as the referrer!)
3. When they join Two-Brain:

• They get $300 off (their first week free)
• You get a $300 bonus

🧠 This is already working:

Future mentor candidates are doing this to qualify for training—and the quality of gyms coming in is outstanding.

👥 Next up:

I’ll share tips to help you spot the right-fit gyms for the Two-Brain tribe. The best people are already listening to you—let’s make sure they get the invite.

#HelpFirst #TwoBrainTribe #ReferralProgram

In this episode, we break down the right time to raise rates and how to support gym owners through the process. Raising rates is often a tough decision for gym owners, but it’s crucial for business growth. As mentors, it's our job to guide them through the step-by-step process, ensuring they make the change with minimal risk and maximum benefit.

Key topics covered:

• When to raise rates: If it's been more than 2 years, if rates are below industry standards, or if there are outdated packages or discounts, it might be time to increase rates.
• Red flags to look for: High churn rate, too many service options, and clients on long-term contracts are just a few factors to consider before advising a rate increase.
• Alternatives to raising rates: Switch to biweekly billing, pass on credit card fees, or remove old discounts as ways to boost revenue without a rate increase.
• The 15% rule: How to raise rates gradually to avoid alienating clients.

This episode will help you support gym owners through the difficult but necessary process of raising rates, ensuring they make the right changes with confidence.

In today’s episode, we discuss how clarity creates confidence for your clients. As mentors, it’s tempting to provide multiple options or a detailed step-by-step plan to show off our expertise, but this complexity often overwhelms clients and diminishes their confidence.

Instead, the key to success is to simplify and give clients one clear action step at a time. This approach helps them stay focused, take action, and build momentum without getting paralyzed by too many choices.

We break down how to tailor your coaching approach for each client avatar:

• Green avatars can handle larger tasks, like writing a staff playbook.
• Yellow avatars need smaller, manageable steps, such as writing an opening SOP.
• Buddy avatars thrive with relational tasks like connecting clients.
• Stalled avatars need clear, achievable actions to help them get unstuck.

Listen in for actionable insights on how you can create clarity in your coaching and help clients gain the confidence they need to succeed.

In today’s episode, we walk through the new Mentor Toolkit in the TwoBrain app, designed to help you find what you need faster and make your mentoring experience more efficient. Just like the Growth and Tinker toolkits, the Mentor Toolkit is a quick-access library full of resources to support your work as a mentor and coach.

Key Points Covered:

• Mentor Toolkit Overview:
• A quick-access library of mentoring and coaching tools designed to make your job easier and faster.
• Log in to the TwoBrain app to find the Mentor Toolkit on the homepage.
• If you can’t see it, log out and log back in after any app update.
• MentorBot: Your Research Assistant:
• Located at the bottom right of the app.
• Ask any question, and the MentorBot provides quick, helpful answers to save you time.
• Toolkit Sections:
• Getting Clients Results: Tools and strategies for making the right prescription, coaching clients to take action, and using specific tactics optimally.
• Finding Information: Easily find answers with the “How to Find Anything TBB” resource and access Mentor Self-Care tips.
• Working for TwoBrain: Policies and processes for delivering mentorship, including guidance on invoicing, handling client transitions, and more.
• Actionable Insights:
• Use the MentorBot before client calls to get answers quickly.
• Explore the Mentor Toolkit for client coaching tools, resources, and best practices that will make your job easier and more efficient.

The Mentor Toolkit is built to make finding the right resources fast, so you can focus on what you do best: mentoring clients and helping them achieve their goals.

In today’s episode, we answer a question that comes up often in our mentorship program: How long should a client stay in Two-Brain? The short answer is: until they’ve hit their NOB goal in the Growth phase or their Net Worth goal in the Tinker phase. But this wasn’t always the case, and we’ve evolved the way we think about this to focus on execution speed, not just retention.

We used to focus on keeping clients for as long as possible, but now we know that faster execution equals faster results. Our job as coaches is not to change the curriculum, but to help clients speed up their execution so they can achieve their goals quickly and move on to the next challenge.

In this episode, I walk you through:

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• Why the focus has shifted from retention to speed of execution
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• The clear goals clients should be working toward: NOB in Growth and Net Worth in Tinker
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• How to help clients break down their big goals into actionable tasks and stay focused on execution
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• Why the goal isn’t just to keep clients as long as possible—it’s about getting them the results they want faster

In today’s podcast, I’ll walk you through the concept of Behavioral Coaching and how it can help your clients achieve their goals by breaking down big tasks into small, actionable behaviors. Instead of focusing solely on the end goal, Behavioral Coaching helps clients focus on the how—the specific daily actions that will get them where they want to go.

Behavioral Coaching is all about identifying the actions clients need to take to reach their goals and breaking them down into manageable steps. For example, if a client’s goal is to increase membership by 20% in six months, here are the behaviors that will help them get there:

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• Set up a weekly email campaign to prospects.
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• Post a testimonial video every week on social media.
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• Host a “Bring a Friend Day” to generate new leads.
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We break these tasks down even further to make them easy to execute and hold clients accountable by setting clear deadlines and tracking progress.

Another example: If a client wants to improve retention by 10%, the behaviors might look like:

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• Schedule 5 goal review sessions with clients each week.
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• Introduce a client check-in system via email or app.
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• Share client success stories in monthly newsletters.
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Behavioral Coaching isn’t just about setting the big goals; it’s about guiding clients through the small, consistent actions that add up to long-term success. And when clients face obstacles, we help them overcome them by asking:

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• “What’s the smallest possible step you can take today toward your goal?”
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• “Which task will move you forward the most today?”
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In today’s episode, I also dive into how to overcome common resistance clients may have to this approach, like feeling overwhelmed or distracted. The key is to help them stay focused, break things down even more if needed, and celebrate small wins along the way.

Start applying Behavioral Coaching today—help your clients break down their goals, track their progress, and hold them accountable. By focusing on small steps, you’ll make sure your clients stay on track and reach their goals faster.