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For those sitting on a dream—even if it’s been decades…this is the conversation you need to hear.
I sit down with the magnetic Aysat—musician, record-label founder, 2.6-million-strong TikTok style muse, and brand-new beauty CEO of Ayodi.
From running her own record label in France to leading a viral TikTok community in the UK, Aysat share how to treat business like play and still thrive. She is all about fearless pivots and building a purpose-driven brand.
We dive into the two-year wait to perfect her first dry-skin moisturizer, the discipline it takes to juggle family and visibility, and the mindset that kept her spark alive across continents and careers.
In this special episode for founders:
- Social Media Done Right - How showing up with intention and authenticity helped Aysat unlock the feel-good side of TikTok and build a 3-million-strong community that actually feels like home.
- Play Beats Hustle – Why treating work as pure fun fuelled 15 years of music success and a second career as a viral content creator.
- Pivot With a Purpose – From the music industry to fashion, to skincare, Aysat shares the mindset needed to shift your work into alignment
- Never Give up - Aysat trademarked her brand at 19, got laughed out of funding, walked away from the dream—and came back almost 2 decades later to see it happen. Timing isn’t everything. Belief is.
- Rest is a growth boost: Aysat reveals how she balances the “post-every-day” grind with calm and patience.
Share this with anyone who could use that jolt of possibility again!
Next Steps: ⚡️Share this episode with a friend who’s been sitting on her “someday” idea.
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CONNECT WITH AYSAT
ayodi.skin
Tiktok: @aysat_officiel
Instagram: @aysat_officiel
RESOURCES
Grab Your FREE Profit Guide: 17 Ideas to Get Clients without Ads or Instagram
www.herfirst3years.com
Instagram: @chardetryel
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