Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!).

With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks.

If you’re looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we’ll dive into the exact steps we use here at HerBusiness.

Here’s what this episode covers:

-> Master time zones and availability to avoid scheduling mishaps and prevent team burnout.

-> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours.

-> Close information gaps and the other main challenges remote or hybrid teams commonly face.

-> Build team connections over Zoom and how to keep the ‘humanity’ even when you don’t have face-to-face time.

-> How to encourage feedback loops to create a culture of trust and collaboration.

-> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret “emoji language” we use internally at HerBusiness. (It makes communication SO clear!)

Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered – no matter where in the world they’re working from!

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network - Join the Waitlist

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.

Here’s what this episode covers:

--> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.

--> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.

--> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.

--> Fine-tune your ads for optimal traffic, keeping the end customer in mind.

--> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.

--> Master messaging tailored to your ideal clients before launching any ad campaigns.

--> Know your numbers—track and measure performance to stay on target.

--> Systematically retarget leads to stay visible and bring them back into your funnel.

--> How to balance automation with personalised messaging so you don’t lose the human touch.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

--> HerBusiness Network

--> Webonize

--> 100 High-Converting Ad Targeting Ideas for Your Business

If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you.

In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections.

The Key Takeaways:

-> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials.

-> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.)

-> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client’s experience.

-> Get practical advice on how to ask for testimonials without feeling awkward. We’ll talk about the best time to ask for a testimonial and how you can make the process easy for your clients.

-> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Don’t leave them sitting on just a landing page.

And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus — a $470 value — inside the download before 23 October!)

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Mentioned in This Episode:

-> HerBusiness Network

-> Belinda Weaver, Copywrite Matters

-> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients