HerMoney with Jean Chatzky

著者： Jean Chatzky Her Money
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  • Anyone who tells you women don’t need financial advice specifically for them is wrong. Women, whether they’re the caretakers, the breadwinners, or both, face a unique set of financial challenges. That’s where HerMoney comes in. In her frank, often funny, but always compassionate way, Jean Chatzky takes every audience of women through the steps they need to take today to live comfortably (and worry-free) tomorrow, offering the latest research, expert tips and personal advice. Want more money news when you need it? Get the latest and greatest updates on all things investing, budgeting, and making money. Subscribe to the HerMoney newsletter at HerMoney.com/subscribe!
    © 2016, Jean Chatzky
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  • HerMoney Classic: The Psychology Behind Our Shopping Habits

    HerMoney Classic: The Psychology Behind Our Shopping Habits
    2024/09/06
    Did you spend too much this Labor Day weekend? Yeah...us too. Marketers are smart and they're only getting smarter. These days, there is so much targeted marketing based on what we like on Instagram, what we're watching on TikTok, or even (more creepy) the conversations we’re having with friends. Sometimes it can be really difficult not to just click buy when the recommendations are SO spot on. So, how do we resist? And how do we know when it's really the best time to buy the mattress, or the TV, or the couch, or whatever is featured in that back-to-school special? Mindy Weinstein, marketing and psychology expert, and author of: “The Power of Scarcity, Leveraging Urgency and Demand to Influence Customer Decisions,” says it's all about figuring out if you actually need that thing or if you're a target of what she calls scarcity marketing. Takeaways: Scarcity is a powerful marketing tool that taps into our primal instincts and influences our decision-making process. Scarcity triggers a sense of urgency and fear of missing out (FOMO), leading to impulsive purchases. There are four types of scarcity: demand-related scarcity, supply-related scarcity, limited edition scarcity, and time-related scarcity. Scarcity can be used by individuals to improve their personal and professional lives. Understanding the tactics of scarcity marketing can help make smarter financial decisions. Chapters: 00:00 The Power of Scarcity 03:19 The Science Behind Scarcity in Our Brains 09:11 Four Types of Scarcity 23:31 The Influence of Scarcity in the Economy 25:00 Transition to Mailbag Segment 26:00 Mailbag Question 1: What are the pros and cons of maintaining a long-term care policy? 32:00 Mailbag Question 2: Should I leave my full-time job and take on multiple part-time jobs? Have a question for us? Write to us at mailbag@hermoney.com. While you’re at it, join the HerMoney community! For the latest episode drops and financial news-you-can-use, subscribe to our newsletter at Hermoney.com/subscribe! Thank you to Gainbridge® for supporting the HerMoney podcast. Gainbridge® created ParityFlex™, a multi-year guaranteed annuity, to offer women security and flexibility at a time when they need it the most—retirement. Learn more about ParityFlex™ here. The HerMoney with Jean Chatzky podcast is sponsored by Edelman Financial Engines. The podcast team and its host are neither employees nor clients of EFE, however, the show does receive fixed compensation and is a paid endorser and therefore has an incentive to endorse EFE and its planners. To learn more about the sponsorship, please visit PlanEFE.com/HerMoney. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast, and to learn more about Airwave, head to www.airwavemedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 分
  • Ep 439: When Department Stores Were The Most Glamorous Place To Be

    Ep 439: When Department Stores Were The Most Glamorous Place To Be
    2024/09/04
    Close your eyes for a second and step back to the 1940s. Specifically, New York City in the 1940s. You’re walking down the crowded street with a certain pep in your step because guess what? You’re headed to your favorite department store, Lord & Taylor. Department stores were not only the places where women shopped but also the places where women had power — power they did not have elsewhere at the time. Julie Satow joins us to talk about her new book: “When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion,” and how women working in department stores in the early 1900s carved new paths for what it means to be a woman at work today. Takeaways: Department stores were not only places where women shopped, but also where they had power and influence. Women who worked in department stores had the opportunity to have successful careers and financial independence. The women highlighted in the book faced challenges and made sacrifices in order to succeed in a male-dominated industry. Chapters: 00:00 Department Stores in the early 1900s 6:00 How Department Stores Empowered Women 14:17 Challenges Working Women Faced 23:36 Inspiration for Women Today 30:00 Transition to Mailbag Segment 32:00 Mailbag Question 1: Where do I put the money my kids made this summer? 37:00 Mailbag Question 2: Will closing my business credit card hurt my credit? Have a question for us? Write to us at mailbag@hermoney.com. While you’re at it, join the HerMoney community! For the latest episode drops and financial news-you-can-use, subscribe to our newsletter at Hermoney.com/subscribe! Interested in learning more about investing alongside hundreds of other women? Join us every other Monday night on Zoom and learn more at investingfixx.com. Thank you to Gainbridge® for supporting the HerMoney podcast. Gainbridge® created ParityFlex™, a multi-year guaranteed annuity, to offer women security and flexibility at a time when they need it the most—retirement. Learn more about ParityFlex™ here. The HerMoney with Jean Chatzky podcast is sponsored by Edelman Financial Engines. The podcast team and its host are neither employees nor clients of EFE, however, the show does receive fixed compensation and is a paid endorser and therefore has an incentive to endorse EFE and its planners. To learn more about the sponsorship, please visit PlanEFE.com/HerMoney. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast, and to learn more about Airwave, head to www.airwavemedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 分
  • Mailbag: I'm a 39-year-old single woman, how much house can I afford?

    Mailbag: I'm a 39-year-old single woman, how much house can I afford?
    2024/08/30
    In this Mailbag, Jean talks to Ally, a 39-year-old single woman who bought a house in 2020 when rates were low and is wondering if now is the right time to upgrade and whether or not to keep her current home as a rental property. Have a personal-finance question for us or want to jump on a call with Jean so you can get all of your follow-up questions answered? Write in at mailbag@hermoney.com. For the latest episode drops and financial news-you-can-use, subscribe to our newsletter at Hermoney.com/subscribe! Interested in learning more about investing alongside hundreds of other women? Join us every other Monday night on Zoom and learn more at investingfixx.com. Thank you to Gainbridge® for supporting the HerMoney podcast. Gainbridge® created ParityFlex™, a multi-year guaranteed annuity, to offer women security and flexibility at a time when they need it the most—retirement. Learn more about ParityFlex™ here. The HerMoney with Jean Chatzky podcast is sponsored by Edelman Financial Engines. The podcast team and its host are neither employees nor clients of EFE, however, the show does receive fixed compensation and is a paid endorser and therefore has an incentive to endorse EFE and its planners. To learn more about the sponsorship, please visit PlanEFE.com/HerMoney. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast, and to learn more about Airwave, head to www.airwavemedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分

あらすじ・解説

Anyone who tells you women don’t need financial advice specifically for them is wrong. Women, whether they’re the caretakers, the breadwinners, or both, face a unique set of financial challenges. That’s where HerMoney comes in. In her frank, often funny, but always compassionate way, Jean Chatzky takes every audience of women through the steps they need to take today to live comfortably (and worry-free) tomorrow, offering the latest research, expert tips and personal advice. Want more money news when you need it? Get the latest and greatest updates on all things investing, budgeting, and making money. Subscribe to the HerMoney newsletter at HerMoney.com/subscribe!
© 2016, Jean Chatzky
個人ファイナンス 経済学
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