In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales while building strong client connections.

Connect with Jenny:

www.jennyrothcopywriting.com

The Email Marketing Podcast (jennyrothcopywriting.com/podcsat)

@jennyrothcopywriting on Instagram

Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your brand can do to stay ahead.

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Follow Kai on LinkedIn: https://www.linkedin.com/in/ykhstudio/

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Cai Huang's Fitness Journey and Branding Expertise (00:00:00)

Personal Challenges and Overcoming Complacency (00:03:05)

The Importance of Self-Reflection in Personal Growth (00:04:56)

Transition into the Fitness Industry and Branding (00:09:38)

Finding Passion in Fitness Branding and Helping Others (00:10:39)

Key to Standing Out in the Fitness Industry (00:12:37)

Dangers of Targeting Everyone in Gym Marketing (00:13:18)

Understanding Customer Personas for Effective Marketing (00:14:24)

Current Marketing Trends and Tactics in Fitness (00:16:41)

Challenges of Franchise Operations in Fitness (00:18:11)

The Importance of Brand Strategy in Fitness (00:19:28)

Creating Effective Messaging for Gyms (00:23:12)

Clarifying Branding vs. Value Proposition in Marketing (00:23:42)

Common Mistakes in Gym Marketing and Customer Experience (00:24:28)

The Role of Community Building in Fitness (00:25:47)

Changing Dynamics of Gym Community and Inclusivity (00:27:24)

Future of the Fitness Industry and Niche Markets (00:29:15)

The Role of Technology in Enhancing Fitness Experiences (00:29:50)

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away.

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Connect with Jamie:

https://www.bravemoonpodcasts.com

https://www.linkedin.com/in/jamiebrookekennedy/

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For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/

Follow me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction to Podcasting as a Solution (00:00:00)

B2B Marketing Insights (00:00:22)

Jamie’s Journey to Podcast Production and Marketing (00:02:24)

Understanding Health and Fitness Marketing (00:04:42)

Gym Intimidation and Marketing Challenges (00:05:02)

Value of Podcasting for B2B Companies (00:07:49)

Podcast Listenership Growth (00:09:47)

Podcasting vs. Other Media (00:11:03)

Promoting a B2B Podcast (00:16:19)

Social Media Promotion Strategies (00:21:11)

Building an Email List For Podcast Promotion (00:23:27)

Creating a Podcast Landing Page (00:23:27)

Fostering Community Engagement (00:24:29)

Measuring Podcast Success (00:27:44)

Video Podcasts on Spotify (00:30:29)

Common Mistakes in B2B Podcasts (00:32:18)