Hire Ground

著者: Steph Parker
  • サマリー

  • Welcome to Hire Ground, a podcast for better business. I’m Steph Parker – award-winning marketer, longtime instructor, and the person who always tells it like it is. When a group of former students asked me for a way to go beyond our curriculum and talk more broadly about business, this show was born. Get ready for conversations that challenge the status quo when it comes to marketing, career development, and business as a whole based on my own experiences finding success on an unconventional path. Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support
    Steph Parker
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あらすじ・解説

Welcome to Hire Ground, a podcast for better business. I’m Steph Parker – award-winning marketer, longtime instructor, and the person who always tells it like it is. When a group of former students asked me for a way to go beyond our curriculum and talk more broadly about business, this show was born. Get ready for conversations that challenge the status quo when it comes to marketing, career development, and business as a whole based on my own experiences finding success on an unconventional path. Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support
Steph Parker
エピソード
  • Brand Voice & Tone
    2023/11/08

    Brands' personalities are starting to mesh together because marketers are ignoring the insights they should be drawing from to develop their voices and tones. This week, we're going to talk about how to design better, more ownable ways for our brands to show up.


    Show notes:

    • Qualtrics article about brand voice
    • HubSpot brand voice guide
    --- Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support
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    19 分
  • Think Like A Marketer if You're Hiring A Marketer
    2023/10/31

    As marketers, we know how important it is to hook audiences so that they begin along our consumer journey. Yet we often throw our skillset out the window when we go about hiring; we treat job descriptions like admin functions and not like marketing opportunities to a different kind of audience. This week, let's talk about how to use our skills to attract the right talent and communicate more effectively about what our companies need!

    --- Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support
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    21 分
  • Tactical Prioritization
    2023/10/24

    No marketing plan is complete without prioritization – whether it's explicitly stated or something you tuck into your back pocket. Whether we're doing it as part of a budget exercise or to simply be prepared, we should always be able to articulate the things our marketing can't live without, the things that would be nice value-adds to maximize our learnings, and the big ideas that are fun what-ifs. How do you know where things fit? Give this episode a listen!

    --- Support this podcast: https://podcasters.spotify.com/pod/show/hiregroundpod/support
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    27 分

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