• Hospitality MetaSearch Show 3

  • 2020/11/25
  • 再生時間： 22 分
  • ポッドキャスト

Hospitality MetaSearch Show 3

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  • サマリー

  • This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.

    We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.

     

    (1)    Budgeting for meta

    1. Uncapped? Pros & Cons
    2. No budget at all (PPS)?  Pros & Cons
    3. Somewhere in between? Pros & Cons

     

    (2)    Meta as part of larger direct booking program

    1. Mobile vs. Desktop
    2. Booking engine flow / conversion
    3. Desktop widgets
    4. Remarketing
    5. Attribution
    続きを読む 一部表示

あらすじ・解説

This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.

We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.

 

(1)    Budgeting for meta

  1. Uncapped? Pros & Cons
  2. No budget at all (PPS)?  Pros & Cons
  3. Somewhere in between? Pros & Cons

 

(2)    Meta as part of larger direct booking program

  1. Mobile vs. Desktop
  2. Booking engine flow / conversion
  3. Desktop widgets
  4. Remarketing
  5. Attribution
続きを読む 一部表示

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