How 'Buy Now, Pay Later' companies use psychology to hook you
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How 'Buy Now, Pay Later' companies use psychology to hook you
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"Buy Now, Pay Later" (BNPL) can feel like a "treat yourself" pass, but it's not magic; it's psychology. This episode looks at why BNPL systems are so seductive, especially for those with financial instability or emotional trauma. We also look at actionable steps to manage BNPL use, such as identifying the emotions behind spending and addressing financial shame.
Transcript: https://savvy-psychologist.simplecast.com/episodes/how-buy-now-pay-later-companies-use-psychology-to-hook-you/transcript
Savvy Psychologist is hosted by Dr. Monica Johnson.
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