We got into the glossy world of luxury brands and asked the question no one really wants to answer: how much of what we buy is about status, and how much is actually about ethics?

Dior and Armani took centre stage after a 2024 report revealed they’d been slapping “Made in Italy” labels on goods actually produced in China. Bit awkward, considering the whole luxury vibe rests on craftsmanship and authenticity. Then there’s the price tags. A Dior bag that sells for $2,800? Costs just $57 to make. We’ll let that sink in.

We also talked about the big gap between what people say they care about, like ethical sourcing and sustainability, and what they actually do when there’s a shiny logo involved. It’s easy to judge until you’re staring at a designer label in your dream colour.

It’s a chat about branding, consumer psychology, and whether luxury can ever really be ethical without losing its high-end sparkle.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.