• How I Planned A Care Provider Website To Maximise The Probability A Prospective Family Would Become A Client

  • 2023/02/01
  • 再生時間： 34 分
  • ポッドキャスト

How I Planned A Care Provider Website To Maximise The Probability A Prospective Family Would Become A Client

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • This episode of the Care CEO Success Stories podcast features Jason Hancock, founder of Hancock and Rowe which specialises in website user experinces.

    In the episode Jason discusses how he helped the Good Oaks Home Care franchise after it approached him asking for a  “visual uplift“ to its website and a better digital experience for families looking to find home care, and to ultimately secure better enquiry-to-customer conversion rates.

    In the episode Jason reveals:

    • The importance of initial research, and how he interviewed 6 Good Oaks Home Care clients, and 6 franchise owners ahead of planning the new s
    • The role of “site map” and “map journeys” in creating good website navigation, and using both long-form and short-form surveys during research.
    • How he created 3 key personas for Good Oaks Home Care, including one for high-net worth families looking care and another for job-seekers
    • The importance of testing to ensure best possible experiences for website visitors and ultimately improving enquiry rates.
    • The process for developing and optimising a website after it’s been designed and ensuring key information and calls to action are easily accessible and visible to users to help drive more enquiries
    続きを読む 一部表示
activate_samplebutton_t1

あらすじ・解説

This episode of the Care CEO Success Stories podcast features Jason Hancock, founder of Hancock and Rowe which specialises in website user experinces.

In the episode Jason discusses how he helped the Good Oaks Home Care franchise after it approached him asking for a  “visual uplift“ to its website and a better digital experience for families looking to find home care, and to ultimately secure better enquiry-to-customer conversion rates.

In the episode Jason reveals:

  • The importance of initial research, and how he interviewed 6 Good Oaks Home Care clients, and 6 franchise owners ahead of planning the new s
  • The role of “site map” and “map journeys” in creating good website navigation, and using both long-form and short-form surveys during research.
  • How he created 3 key personas for Good Oaks Home Care, including one for high-net worth families looking care and another for job-seekers
  • The importance of testing to ensure best possible experiences for website visitors and ultimately improving enquiry rates.
  • The process for developing and optimising a website after it’s been designed and ensuring key information and calls to action are easily accessible and visible to users to help drive more enquiries
続きを読む 一部表示

How I Planned A Care Provider Website To Maximise The Probability A Prospective Family Would Become A Clientに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。