With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey.

This week, we sit down with Leafly CEO Yoko Miyashita to discuss:

• How the content flywheel works
• Leafly’s value to the cannabis ecosystem
• Educating consumers and tackling new markets

Key Topics Discussed

Yoko's background and how she found her way into the cannabis industry (00:01:22)

The importance of compliance and regulation in the legal cannabis industry (00:04:28)

How Leafly aims to educate consumers and connect them with retailers/brands (00:07:04)

Challenges around data, product information, and the consumer experience (00:09:50)

Leafly's relationship and initiatives with budtenders (00:11:19)

Navigating the differences between hemp and cannabis products (00:37:07)

Emerging consumer trends and the future outlook for the industry (00:58:35)

Guest Links

• https://www.leafly.com/
• linkedin.com/company/leafly
• linkedin.com/in/yokomiyashita
• https://www.instagram.com/heyleafly
• https://www.youtube.com/channel/UCqVnkns6Gf3W7J9zWZE4EqA
• https://x.com/leafly

Our Links

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Kellan Finney on Twitter

The Dime on Twitter

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