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How Pitbull got his name on a college football stadium
- 2024/09/05
- 再生時間： 9 分
- ポッドキャスト
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あらすじ・解説
Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician.
How does this move benefit the college? How does this move benefit Mr. Worldwide?
In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.
Related Episodes:
The monetization of college sports
The Olympian to influencer pipeline
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Learn more about sponsor message choices: podcastchoices.com/adchoices
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How does this move benefit the college? How does this move benefit Mr. Worldwide?
In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.
Related Episodes:
The monetization of college sports
The Olympian to influencer pipeline
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy