Today, we're visiting Old Blighty again to chat with Mr. Timothy Hughes, our social guru extraordinaire. Tim resides in London and is co-founder and CEO of the global social selling company DLA Ignite. In 2021, LinkedIn listed him as one of the top eight sales experts to follow globally, and Analytica ranked him as one of the most influential people in social selling.

His book of the same name, Social Selling Techniques to Influence Buyers and Changemakers is what we spend a large portion of our time discussing. From defining changemakers through to providing key tips and suggestions on what you can be doing to ensure that your social community is being served with quality resources that bring value and thereafter the potential to engage with new business.

And as Tim says, do you want to be part of the noise or want to be heard? Here's an extract from a recent post by Tim. What's changed in 2024 from 1980? It would seem very little, but buyers now expect to live in a zero interruption world. And we still hate being sold to. In fact, buyers have become skilled at hiding away from suppliers. Data shows that buyers hide away from the suppliers until there's 75% of the way through the buying process. That statement alone team is reason enough for you to join us through this conversation.

Visit our website to access and download the full transcript, the guest links, and episode notes - Coaching 4 Companies