
How This 22-Year-Old Built a Personal Brand That Pays Her Tuition — While Winning on the Track
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In this powerful episode of Art of Reading the Room, Gerard sits down with Gianna Bullock — a 5x Tennessee State Champion, University of Oregon heptathlete, and one of the top-ranked NIL athletes in the country.
Gianna opens up about how she built her personal brand, secured major brand deals (including McDonald's), and turned social media risk-taking into a strategic career move — all while competing at an elite level and staying grounded in faith, discipline, and gratitude.
She shares honest insights into the world of student athletics, balancing academics, life on the road, and what makes a great team culture. Whether you're a parent, athlete, creator, or entrepreneur, her story will inspire you to stop waiting and start building.
Topics Covered:
1) Balancing athletic ambition with academic excellence
2) What it takes to build an NIL brand from zero
3) The courage to post online even when it makes you uncomfortable
4) How failure and family create a “safe space to fall”
5) Social media identity vs. real-life authenticity
6) How to pitch brands when you’re just starting out
Quote of the Episode:
“I’m not afraid of failing… because even if I do, I know you guys are here to catch me.”
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