Here's how to be an influencer in your community without being an 'influencer'.

In today's episode I've brought back one of the most popular episodes from the Dale & Kyle Show where we break down the difference between a following, an audience and a community. We share why you need to know the difference and how you can serve all 3 to help you grow your business.

We also talk about some social media best practices to help you stay sane when it comes to creating content.

Enjoy!

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• (00:00) - Introduction to the Group Fitness Experience
• (00:57) - The Concept of a Light Work Week
• (01:44) - Podcast Episode Introduction: Building Your Following
• (02:53) - The Importance of Setting Boundaries
• (06:00) - Building a Following vs. Building a Community
• (15:31) - Consistency is Key
• (17:42) - Finding Your Medium and Authenticity
• (21:35) - Building a Community vs. Gaining Followers
• (22:51) - The Importance of Community Engagement
• (25:01) - Leveraging Social Media Platforms
• (26:53) - Diversifying Your Online Presence
• (30:19) - Consistency and Planning in Social Media
• (33:47) - Creating Effective Social Media Posts with Canva
• (36:56) - Automating Social Media with Social Bee
• (38:50) - Conclusion and Final Thoughts

Non-Sponsor

I don't run ads on my podcasts, websites and newsletters. Instead I focus on creating helpful products and services to help you on your journey as a fitness trainer. If you love the podcast, you can support it by buying something from Bootcamp Ideas.

This week I'm recommending the brand-new BCI All-Access Pass which gives you access to all of my courses and tools (including BootCraft) for one low price. Check it out.

Links to things mentioned:

• If you're enjoying the podcast, please leave a review so others can find it.
• If you’re not familiar with my website, it’s called Bootcamp Ideas. You can find more ideas for your business and group fitness classes there.
• This May I’m running a free challenge to help you find clients called The 5×5 Challenge. Join in anytime.
• Dale and I mention a few resources like Canva and Social Bee.