Many times the content people, um, Pursue you for is a reflection of their current needs. I like to call this the mirror. Okay. The content that you're sharing with them is a reflection of either a current circumstance or their personality or a dream or an aspiration that they want for themselves. So. Um, the first thing is that you need to, um, use your content as a mirror.

What kind of reflection do you want to push back at your clients? What kind of, um, audience. Would you like to grow? Would you want the aspirational audience that wants something more out of life? Do you want a client that wants some realism? Show me what I can see right now and how I can improve it. Um, do you want a client, you know, that, that, um, that needs to be.

Uh, and courage, if they are in a low point in their life or in their career, many times you find that people gravitate towards content. That is a reflection of their current situation. So you need to design your content to be postured. To, uh, to, uh, feed or to take care of this particular, uh, identified demographic or audience.

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