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あらすじ・解説
Ralph Waldo Emerson once said, "Money often costs too much." In his essay on wealth he attempts most earnestly to help us understand that there are hidden costs and risks associated with every transaction. From the business person's point of view, the sales of goods and services, or the investment in projects, carries with them many unseen and uncalculated costs, which must still be determined and considered. Which, in essence, is why you're here to learn how to make money with virtual events. Regardless of why you're planning a virtual event, it needs to be successful and for your business that translates into making money. But it's more than that. The cost of the virtual event as a thing cannot exceed the amount of the money it brings in. There must be a positive return on that investment. We'll come back to the idea of ROI and drill down into how to measure and determine ROI in our next episode. But first, the question of how to make money with virtual events is front and center. What can you charge for? What options do you have? Aren't virtual events just for brand awareness and lead generation? That's what we're diving into, in this week's episode of The Virtual Event Strategist Podcast. Hope you're ready to make it rain! Full transcript and notes: https://www.thesocialmediahat.com/blog/how-to-make-money-with-virtual-events/