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サマリー
あらすじ・解説
So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?
We uncover all this and more inside Episode Three:
- What are values and why do they matter?
- How do you define meaningful brand values that become more than just a poster on a wall?
- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in the market?
We also share our own brand values and how we bring to them life in our own brands.