How to Brand in the Post-COVID Era Part 2

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How to Brand in the Post-COVID Era Part 2

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In part 2, Neil dives into the practical impact on eCommerce branding brought about by the COVID pandemic. eCommerce growth that was expected to take several years, materialized in a matter of months. Consumer expectations have followed. Now that eCommerce is a lifeline to the essentials, consumers are demanding a seamless brand experience, and their tolerance for flaws is low. So the stakes have never been higher, but in situation where the market can change on a dime, agility is the key to eCommerce survival. But what does it really take to stay agile? eCommerce entrepreneurs have to navigate a complex landscape of customer demands that includes a craving for familiarity, more customer-centric business models, and true omnichannel brand experiences. The brands that have thrived in this era have been those listening and responding to their customers in real-time. In today’s episode, Neil break down the core of an agile strategy so you can do the same.