If you've ever thought personal branding meant sharing your entire life on social media, this episode is here to change your mind.

Kat is joined by branding photographer and coach Maddie Peschong for an honest, energizing convo about building a personal brand online—without sacrificing your privacy. They dig into the real reasons personal branding matters for every business owner, how even introverts can show up authentically, and why small businesses actually have a leg up over big brands when it comes to connection and marketing.

Whether you're a service provider, product-based business, or creative entrepreneur, you’ll walk away with practical tips on how to stand out, build trust, and enjoy showing up on social.

In this episode, Kat and Maddie explore:

• What personal branding actually is—and why it’s not just for influencers
• How to build a strong personal brand without sharing your whole life
• Why authenticity doesn’t mean full access
• The secret sauce behind social media connection and conversions
• How introverts can thrive on social with small, intentional shares
• What even big brands are trying to do—but small business owners do better

Don't forget to like, subscribe, and leave 5 stars!

Personal brand product-based accounts we love:

• https://www.instagram.com/xxl.scrunchie/
• https://www.instagram.com/ivorypaperco/
• https://www.instagram.com/elysebreannedesign/

🔗 Resources & Mentions:

• Find Maddie on Instagram & Threads: @maddiepeschong
• Visit Maddie online: maddiepeschong.com
• Listen to Maddie's podcast: Take It Personally

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals