Xiaomi Corporation commonly known as Xiaomi and registered in Asia as Xiaomi Inc. is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest manufacturer of smartphones in the world, most of which run the MIUI operating system. The company is ranked 338th and is the youngest company on the Fortune Global 500.

Xiaomi released its first smartphone; by 2014, it had the largest market share of smartphones sold in China. Initially, the company only sold its products online; however, it later opened brick-and-mortar stores. By 2015, it was developing a wide range of consumer electronics. In 2020, the company sold 146.3 million smartphones and its MIUI operating system has over 500 million monthly active users. In the second quarter of 2021, Xiaomi surpassed Apple Inc. to become the second-largest seller of smartphones worldwide, with a 17% market share, according to Canalys. It also is a major manufacturer of appliances including televisions, flashlights, uncrewed aerial vehicles, and air purifiers using its Internet of Things and Xiaomi Smart Home product ecosystems.

So, I will discuss about Xiaomi's Marketing & Advertising Case study. let's enjoy

কোকা-কোলা এবং পেপসি— শুধুই কোমল পানীয়? নাকি আরো বেশি কিছু? একজন মানুষ যখন জেনে শুনে কোক পান করছেন, তখন কি তিনি কেবল কোমল পানীয়টুকুই পান করছেন? নাকি তার মনে-মগজে, অনুভূতি এবং অভিজ্ঞতায় আষ্টেপৃষ্ঠে জড়িয়ে যাচ্ছে কোকা-কোলা নামক ব্র্যান্ড । কোথায় আছে ব্র্যান্ডের মাহাত্ম্য ? আমাদের M1 Podcast এর "ব্র‍্যান্ডিং নামা" সিরিজের প্রথম পর্বে কথা বলবো ব্র‍্যান্ড কি? কিভাবে একটি ব্র‍্যান্ড মানুষের মাথায় গেঁথে যায় সে বিষয়ে...

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