Jordan Watson is much better known by his alter ego “How to Dad”

He is one of New Zealand’s most loved content creators.

And it all started with a random video for a mate that was not even intended to be for public consumption that blew up literally making him an overnight celebrity. Instead of being a one clip wonder he has turned it into a wildly successful long-term career.

His online stats are eye watering:

2.8 million Facebook followers

1.4 million you tube subscribers

1,1 million Tik-Tok followers.

And another 850,000 Instagram followers.

He also has a podcast with Clint Roberts called "The Parenting Hangover" and his own line of unbreakable jandals.

Somehow he also manages to be a good real-life husband and dad, and fit in some serious charity work for Kids Can.

This podcast is a glimpse into the life and mind of the man behind the internet fame. There is lots of cool insights in here for anyone who is keen to learn more about how to make an impact online. But also, it’s just a good chance to get to know a very creative, clever and cool New Zealander.

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