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In this episode of the STR Investing, The Podcast, host Taylor Jones welcomes Ben Wolff, the man behind "unique stays" and a pioneer in the short-term rental market.
Ben shares his journey from humble beginnings in New York City to creating extraordinary treehouse hotels and innovative outdoor hospitality experiences. He delves into the game-changing power of influencer collaborations, recounting a remarkable story where a single influencer helped generate $25,000 in direct bookings without any upfront cost. Ben discusses the evolution of the market, the critical role of content marketing, and the strategies that transformed his business.
Tune in to learn how Ben's unique approach to social media and direct bookings can revolutionize your own rental business.