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Welcome to this episode of the Herd Marketing podcast -today we welcome special guest and LinkedIn marketing guru Pam Case from Linked Online. Pam runs a number of networking groups and training sessions, based around LinkedIn and how to optimise your LinkedIn profile. In this episode we cover some important topics and areas within LinkedIn and explain in detail how these can be used to help generate new B2B leads and sales. Pam highlights four areas that LinkedIn can be broken down into and these include marketing, database, search tool and networking room. Each of these four points is covered in some detail within this episode along with her final top three tips for LinkedIn greatness! https://youtu.be/kIoQfIdOr90 Mark Baker & Pam Case talk about getting the most from your LinkedIn account. To stay up to date with all the latest digital marketing news, trends and best practices, subscribe to the Herd Marketing YouTube channel and/or podcast. We post regular episodes that offer value and insight into the world of digital marketing. Thanks for watching and we welcome any constructive thoughts, ideas or suggestions in the box below. Herd Marketing - Gather Your Audience.