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In this BONUS episode of REBELS Season 1 we chat with Luke Matthews, Viral LinkedIn Ghostwriter and AI writing specialist! Luke is one of the most controversial figures on LinkedIn. He's been banned 7 times already. This episode unpacks Luke's career as a Christian preacher, a construction worker, an Instagram model and now a multi-6-figure entrepreneur. Tune in to hear his ruthless advice around mindset, burnout and why "most people watching this podcast will fail at life." As well as delving into his struggles with insomnia, alcoholism and chasing 'purpose', you'll discover LOTS of practical tips for LinkedIn ghostwriting and how to use AI to get ahead. Brace yourself. This is a spicy one. 00:00: Episode trailer 01:20: Why Luke "f*cking hates" podcasts 02:42: Starting out as a construction worker 08:30: Dabbling in crypto, coding & poker 09:32: Becoming an Instagram influencer 12:05: How to quit your job and start again 17:06: Why LinkedIn keep banning Luke 20:42: Helping people heal through religion 24:50: Why should people use LinkedIn 27:06: How to use LinkedIn (for beginners) 30:18: Leveraging AI to be a better ghostwriter 35:50: Will AI destroy personal branding agencies? 36:54: Luke's LinkedIn predictions for 2024 38:19: Marketing is about manipulation! 40:49: The benefits of NOT having a plan 43:30: Should we all be more delusional? 44:30: The realities of digital nomad lifestyles 48:00: Dealing with chronic insomnia 51:10: Is Luke in a LinkedIn engagement pod? 55:23: "I love arguing. I f*cking love it" 1:03:15: Burnout isn't real 1:15:19: "Most people will never win in life" Connect with Shoaib (host): LinkedIn: https://www.linkedin.com/in/shoaibahmed21/ Instagram: https://www.instagram.com/theshoaibahmed_/ Website: www.rebelsbyshoaibahmed.co.uk Connect with Luke: LinkedIn: https://www.linkedin.com/in/lukematthws/ YouTube: https://www.youtube.com/channel/UCd29iXfs9vYaHCVDByX6_tA?app=desktop Subscribe to his newsletter: https://lukematthws.beehiiv.com/