Beck is the co-founder of 3D Cloud, a virtual reality and augmented reality software firm that works with furniture retailers, kitchen cabinet manufacturers and others. He previously founded another tech company that transaction processing giant NCR acquired in 2003. He was also a senior executive with Catalina Marketing in St. Petersburg for five years.

Business Observer Managing Editor Mark Gordon and Beck talked about his career in starting technology companies, including 3D Cloud, and how being first to market can be both exhilarating and risky. They also talked about his 2023 book, the Good Works Habit Toolbox — and why curiosity and humility are two traits he looks for in employees and leaders.

3 Takeaways:

1. (15:35) You create a culture by building a series of habits
2. (22:00) Former entrepreneurs might be your best investors
3. (25:18) Curiosity is extremely important for an entrepreneur

Timestamps:

(00:00) This episode is sponsored by Kerkering Barberio

(00:30) Introducing Beck Besecker, founder and CEO of 3D Cloud

(03:53) What is 3D Cloud?

(09:40) Tipping points throughout 3D Cloud’s life

(12:30) The Good Works Habit Toolbox

(15:20) Cultural habits

(17:55) The power of the 5x5

(19:40) Raising money as an entrepreneur

(24:45) Leadership advice

(28:00) 3D Cloud in 2024/2025

(29:05) Rapid fire questions

Join us every week as we interview business leaders to learn what makes them great, what they look for in growing leaders, and much more.

Visit businessobserverfl.com for more.