In a recent episode of The Fearless Artist Podcast, Michelle Lynne interviews Anni Grid, a Finnish cellist and social media expert known for her humorous and insightful content. Anni shares her journey from being a full-time orchestra musician to running a successful social media business. She emphasizes the importance of authenticity and clear boundaries when sharing content online. Anni discusses her approach to helping musicians utilize social media effectively to promote themselves and gain opportunities. She advises finding unique selling points, even if they are aspects one initially wants to hide. Anni's work involves providing tailored advice, running workshops, and helping musicians and organizations enhance their social media presence. Despite facing initial apprehensions about combining her marketing skills with her music career, Anni has successfully created a supportive online community. She encourages musicians to embrace their unique qualities and share them confidently to connect with their audience and achieve their goals. Michelle and Anni also discuss the significance of building relationships and maintaining engagement over merely focusing on follower counts.

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Website: https://www.annigrid.com

Instagram: https://www.instagram.com/annigrid/

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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC