UK productivity was ‘24% lower in 2023 than it would have been had it continued climbing at the rates seen before the global financial crisis’ according to the Economics Observatory. Given time is the most limited factor for any founder, for our eleventh season I’ve set out to find answers on how we can all improve our productivity in business.

First up, I wanted to find out how to scale a business efficiently. So I spoke with Nina Briance, Founder & CEO of CULT MIA, the online fashion marketplace for the world’s leading sustainable designers. Since founding CULT MIA in 2019, Nina has grown her business to become one of fashion’s leading online retailers.

Keep listening to hear Nina’s advice on implementing the right systems for efficient growth and how to avoid duplicating work.

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

Nina’s advice:

• Always aim to achieve more with less
• When you start you need a solid foundation of 1) clear processes 2) strong leadership 3) a business model which is scalable - that way you will be able to grow comfortably
• Time block your calendar well in advance
• Always ask yourself WHY you are doing something
• Keep focussed on your long-term goals
• Learn when to step back and let others make decisions (trust people and let them feel empowered)
• Save time by automating processes where this is possible
• All team members need to have a clearly defined role; a growing business does not necessarily need a growing workforce
• Keep auditing your thinking and structures

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

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