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サマリー
あらすじ・解説
Ever wanted to turn your passion or sideline into a business? If so, this episode is for you!
My guest made the HUGE switch from working in the corporate world to starting a business based around his love of swimming.
His swim club has now been featured in the Times, the Telegraph and Elle magazine. Salim Ahmed takes his clients on swim treks in iconic locations abroad and to wild locations and upmarket hotels in the UK. He's coached elite athletes - including Olympians! - and has been the swim coach on feature films, including the Rob Brydon comedy, Swimming with Men.
Before becoming one of the most notable swim coaches in the country, Salim was a businessman and marketer but felt he was missing "proper serious purpose in his life".
Today, you'll learn how he managed to leave his historic career of 25 years to bring his business dream to life.
Salim reveals how you can launch and scale a business which has your lifelong passion at its core (slowly and measuring the risks!). You'll also learn:
- The essential marketing channels you need to launch
- How to tackle imposter syndrome
- Key elements to personal branding when you start a business based around you