The deeper needs of a business can be more challenging to identify, particularly if you are a part of the business. What a client actually needs and what they believe that they need often can be two separate entities.

The desire to improve a company’s culture is a human desire that can, in turn, improve a company’s overall performance. Identifying the areas in need of improvement within a company’s culture requires experienced professionals that focus on those human desires and manifests solutions that address those particular needs.

Content Strategist Dan Pearce and Chief Operating Officer Eric Pratum are joined by Digital Marketing Manager Edie Salter to discuss the unique and complicated nature of company culture and its connection to marketing. She highlights the latest developments of digital marketing, as well as the importance of keeping a “learner’s mind” and asking the right questions.

Stacy Taubman, Vice President of Strategy, joins Humaneers to talk about joining Bigwidesky, her experiences in her career that have helped her advocate for the vision of entrepreneurs, and the importance of rebuilding communities.

Eric Pratum, Chief Operating Officer of Bigwidesky, joins Humaneers to discuss problem-solving, addressing needs that clients may not realize that they have, and utilizing social media to its fullest.