With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener’s personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we’ve all been there, right?).

We’ll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that’s by adding systems, streamlining processes, or getting help.

Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm!

Tune in, take a breath, and let’s tackle this together! 💪

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It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie.

Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content.

Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun!

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com.

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It’s time to get spooky with another group of listener-shared haunted house stories! DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we are bringing back our favorite game: “name that short story”. If Halloween week brings out your love for all things spooky then this episode is for you!

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