• Hydrox: Oreo's Inspiration and Victim

  • 2024/10/26
  • 再生時間： 18 分
  • ポッドキャスト

Hydrox: Oreo's Inspiration and Victim

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  • In a cautionary tale for all of today’s artisanal food-makers, a small bakery sees its innovative new cookie concept copied by a much larger rival. Losing market share is bad enough but being transformed in the public imagination from original to knockoff may sting even more.
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In a cautionary tale for all of today’s artisanal food-makers, a small bakery sees its innovative new cookie concept copied by a much larger rival. Losing market share is bad enough but being transformed in the public imagination from original to knockoff may sting even more.
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