Social media is here to stay, especially for leaders in today’s digital world. But many still feel anxious about how to navigate it.

In this episode, we’ll explore the significance of personal branding and address some common concerns leaders have about social media.

Our expert guest shares valuable insights on the relationship between personal and business social media, the evolving importance of social media guidelines in organisations and how enterprise social networks can enhance productivity and connection in a hybrid work environment.

Join us to discover how you can confidently embrace social media, banish fears and elevate your leadership today.

• Host: Garreth Hanley, podcast producer, CPA Australia
• Guest: Rita Zonius, a strategic communication management professional (SCMP). She is a career communicator and digital workplace expert who specialises in helping people overcome their fear of social media.

You can learn more about Rita on LinkedIn.

Would you like to listen to more INTHEBLACK episodes? Head to CPA Australia’s YouTube channel.

And you can find a CPA at our custom portal on the CPA Australia website.

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance and accounting:

• With Interest
• INTHEBLACK
• INTHEBLACK Out Loud
• Excel Tips

Search for them in your podcast platform.

Email the podcast team at podcasts@cpaaustralia.com.au

Measuring the ‘S’ in Environmental, Social and Governance (ESG) is becoming more of a priority when it comes to company reporting.

In this episode, learn more about the methodology, benefits and challenges involved in social impact reporting, and what you need to know.

Tune in to elevate your understanding with a leader in the field.

• Host: Aidan Ormond, digital content editor, CPA Australia
• Guest: Adam Vise, Group Treasurer, Strategy and Social Value at Australian Unity, and Chair of Birchal Equity, a crowdfunding platform for entrepreneurs

You can learn more about Australian Unity’s Impact 2024 and the organisation’s community and social value (CSV) framework at their website.

Further information on social impact reporting is available on the INTHEBLACK website.

Would you like to listen to more INTHEBLACK episodes? Head to CPA Australia’s YouTube channel.

And you can find a CPA at our custom portal on the CPA Australia website.

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance and accounting:

• With Interest
• INTHEBLACK
• INTHEBLACK Out Loud
• Excel Tips

Search for them in your podcast platform.

Email the podcast team at podcasts@cpaaustralia.com.au

Stanford University’s Erik Brynjolfsson joins us to share insights on how business can leverage AI to boost productivity, innovation and growth.

In this episode, Erik explores the key role of a CFO in the AI era, strategies for staying competitive in today’s digital world, and the AI skills professionals need to stay ahead.

He also dives into the future of work, the growing importance of intangible assets, and the ethical implications of AI development.

Join us to gain valuable insights from a leading AI thought leader and academic.

• Host: Aidan Ormond, digital content editor, CPA Australia
• Guest: Erik Brynjolfsson, Senior Fellow at Stanford's Institute for Human-Centered AI and Director of the Stanford Digital Economy Lab.

He is also the Ralph Landau Senior Fellow at Stanford's Economic Policy Research Institute, a Professor by Courtesy at the Graduate School of Business and Department of Economics, and a Research Associate at the National Bureau of Economic Research.

Known for his groundbreaking research on the economics of information, Erik has written bestsellers and holds a PhD from MIT and degrees from Harvard.

For more information on Erik’s research work at Stanford University, head to the Stanford Graduate School of Business faculty research page.

Erik is also appearing at CPA Australia’s Congress 24 in Canberra this October.

It’s an in-person and virtual event, featuring insightful and inspiring thought leaders who’ll share their ideas on a variety of topics to help level up your professional knowledge.

Would you like to listen to more INTHEBLACK episodes?

Head to CPA Australia’s YouTube channel.

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance, and accounting:

• With Interest
• INTHEBLACK
• INTHEBLACK Out Loud
• Excel Tips

Search for them in your podcast platform.

Email the podcast team at podcasts@cpaaustralia.com.au