Welcome to The Main Thing Show Podcast! In this small business marketing episode, our host, John T. Peters, Executive Director of the Main Street Business Alliance and author of "Marketing on Main Street - Winning Solutions to Growing Your Small Business," sits down with Ken Lane of Hathaway and Lane. Ken is an expert data-driven marketer and business consultant. Join us as we dive deep into the world of data-driven marketing for small businesses. Learn how to leverage data to create effective marketing strategies, boost your business growth, and gain a competitive edge in the market.

🔍 In this episode, you will learn: - The importance of data in modern marketing - Practical tips for small businesses to use data effectively - Case studies and real-life examples of successful data-driven marketing - Tools and techniques for analyzing and interpreting marketing data

📖 About Our Host: John T. Peters is a seasoned entrepreneur, business consultant, and senior executive in travel, media, and travel technology. He is the Executive Director of the Main Street Business Alliance in Hackensack, NJ, and the Hackensack Performing Arts Center (HACPAC). John is also the author of "Marketing on Main Street - Winning Solutions to Growing Your Small Business," a comprehensive guide for small business owners looking to enhance their marketing efforts.

👨‍💼 About Our Guest: Ken Lane is a partner at Hathaway and Lane, specializing in data-driven marketing and business consulting. With years of experience in the field, Ken helps businesses of all sizes harness the power of data to make informed decisions and drive growth.

🎥 Watch the full episode here: [ • Data-Driven Marketing for Small Busin... ]( • Data-Driven Marketing for Small Busin... )

📌 Don't forget to: - Like this video if you found it helpful - Subscribe to our channel for more insightful episodes - Share this episode with fellow business owners and marketers

🔔 Follow us on social media: - Instagram: @johntpeters - Instagram: @downtownhackensack - LinkedIn: / johntpeters - LinkedIn: / downtown-hackensack