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  • AI in Cybersecurity: Hero or Villain? | A Conversation with Chuck Brooks | The Soulful CXO Podcast with Dr. Rebecca Wynn

    AI in Cybersecurity: Hero or Villain? | A Conversation with Chuck Brooks | The Soulful CXO Podcast with Dr. Rebecca Wynn
    2024/11/12

    Guest: Chuck Brooks, President, Brooks Consulting

    LinkedIn: https://www.linkedin.com/in/chuckbrooks

    Twitter: https://twitter.com/chuckdbrooks

    Host: Dr. Rebecca Wynn

    On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn

    ________________________________

    This Episode’s Sponsors

    Are you interested in sponsoring an ITSPmagazine Channel?
    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    ________________________________

    Episode Description

    In this episode of Soulful CXO, host Dr. Rebecca Wynn speaks with cybersecurity expert Chuck Brooks about the double-edged role of artificial intelligence in today’s complex security landscape. Chuck outlines how AI aids in automating threat detection and response, helping address the cybersecurity talent gap, yet warns of AI’s potential misuse by cyber adversaries. Together, they discuss the essential role of proactive risk management, the need for robust cyber hygiene, and the unique challenges faced by SMBs in securing their digital environments. Chuck also sheds light on the crucial but often overlooked supply chain risks, especially in an interconnected world where even small vulnerabilities can lead to major breaches. With actionable insights and strategic advice, this episode prepares businesses of all sizes to better navigate cybersecurity’s evolving challenges.

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    Resources

    Chuck Brooks’ book, Inside Cyber: How AI, 5G, IoT, and Quantum Computing Will Transform Privacy and Our Security

    https://a.co/d/j7Y0BGB

    Dr. Rebecca Wynn’s article: Navigating the Future: Strategic Vision for 5G Network Security with AL and ML

    https://www.linkedin.com/pulse/navigating-future-strategic-vision-5g-network-al-ml-dr-rebecca-tr0tc/
    ________________________________

    Support:

    Buy Me a Coffee: https://www.buymeacoffee.com/soulfulcxo

    ________________________________

    For more podcast stories from The Soulful CXO Podcast With Rebecca Wynn: https://www.itspmagazine.com/the-soulful-cxo-podcast

    ITSPMagazine YouTube Channel:

    📺 https://www.youtube.com/@itspmagazine

    Be sure to share and subscribe!
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    15 分
  • Human Hacked | Cyber Cognition Podcast with Hutch and Len Noe

    Human Hacked | Cyber Cognition Podcast with Hutch and Len Noe
    2024/11/10

    Hosts:

    Hutch

    On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/hutch

    Len Noe, Technical Evangelist / Whitehat Hacker at CyberArk [@CyberArk]

    On ITSPmagazine 👉 https://itspmagazine.com/itspmagazine-podcast-radio-hosts/len-noe

    ______________________

    Episode Sponsors

    Are you interested in sponsoring an ITSPmagazine Channel?

    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    ______________________

    Episode Introduction

    Talking to Len about his newly released book "Human Hacked - My Life and Lessons as the World's First Augmented Ethical Hacker".

    Human Hacked (Book): https://www.amazon.com/Human-Hacked-Lessons-Augmented-Ethical/dp/1394269161

    ______________________

    Resources

    Human Hacked (Book): https://www.amazon.com/Human-Hacked-Lessons-Augmented-Ethical/dp/1394269161

    NEWS:

    Generative AI solution from Google discovers unknown 0day vulnerability

    https://www.pcmag.com/news/googles-big-sleep-ai-project-uncovers-real-software-vulnerabilities

    Robinhood doing futures contracts to bet on the outcome of 2024 Presidential Election

    https://newsroom.aboutrobinhood.com/introducing-the-presidential-election-market/

    Stretchable Semiconductor Hydrogel Paves Way for Bioelectronics

    https://interestingengineering.com/innovation/stretchable-semiconductor-skin-created

    ______________________

    For more podcast stories from Cyber Cognition Podcast with Hutch, visit: https://www.itspmagazine.com/cyber-cognition-podcast

    Watch the video podcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS12r9wDntQNB-ykHQ1UC9U
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    51 分
  • A New People-Centric Approach to Determining an Organization's Exposure to a Third-Party Data Breach | A SecTor Cybersecurity Conference Toronto 2024 Conversation withChristine Dewhurst and Dr. Thomas Lee | On Location Coverage

    A New People-Centric Approach to Determining an Organization's Exposure to a Third-Party Data Breach | A SecTor Cybersecurity Conference Toronto 2024 Conversation withChristine Dewhurst and Dr. Thomas Lee | On Location Coverage
    2024/11/09
    Guests:Christine Dewhurst, Partner, NSC TechOn LinkedIn | https://www.linkedin.com/in/christine-dewhurst-262867a9/At Sector | https://www.blackhat.com/sector/2024/briefings/schedule/speakers.html#christine-dewhurst-48706Dr. Thomas Lee, CEO, Vivo SecurityOn LinkedIn | https://www.linkedin.com/in/thomas-lee-phd-b7766b10/At Sector | https://www.blackhat.com/sector/2024/briefings/schedule/speakers.html#dr-thomas-lee-48707____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesIn this episode of the On Location with Sean and Marco as part of our coverage of SecTor Information Security Conference in Toronto, Canada, Sean Martin and Marco Ciappelli spoke with notable guests Christine Dewhurst and Dr. Thomas Lee. This episode centers on innovative approaches to assessing an organization's risk related to third-party data breaches. Christine Dewhurst and Dr. Thomas Lee present a compelling new people-centric model for determining an organization's exposure to third-party data breaches.Dr. Lee, who holds a PhD in biophysics and operates in California's Silicon Valley, initially approached cybersecurity from a scientific standpoint. He explains that their research focuses on using empirical regression modeling to quantify and predict data breach probabilities based on staffing levels and certifications. His emphasis is on the importance of having enough trained and certified personnel, which includes CISSPs and CISAs, as key indicators of security posture.Christine Dewhurst, based in Toronto, partners with Dr. Lee in applying these mathematical models in practical scenarios. She underscores the critical role of understanding the workforce's capacity to manage and protect data. Dewhurst explains that their model evaluates five key staffing metrics to predict data breach risks, emphasizing that having the right quantity and quality of staff is crucial for robust security. She highlights their unique approach which differs from traditional methods focusing solely on technical controls.The discussion also touches on the surprising significance of audit certifications (CISA) being equally important as technical security certifications (CISSP). This understanding bridges the gap between cybersecurity practices and business management strategies, providing a holistic overview of enterprise security health based on human resources. Christine Dewhurst and Dr. Thomas Lee offer fresh insights into how organizations can strategically enhance their defenses against third-party data breaches.____________________________This Episode’s SponsorsHITRUST: https://itspm.ag/itsphitweb____________________________Follow our SecTor Cybersecurity Conference Toronto 2024 coverage: https://www.itspmagazine.com/sector-cybersecurity-conference-2024-cybersecurity-event-coverage-in-toronto-canadaOn YouTube: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllSCvf6o-K0forAXxj2P190SBe sure to share and subscribe!____________________________ResourcesA New People-Centric Approach to Determining an Organization's Exposure to a Third-Party Data Breach (Session): https://www.blackhat.com/sector/2024/briefings/schedule/index.html#a-new-people-centric-approach-to-determining-an-organizations-exposure-to-a-third-party-data-breach-41396Learn more about SecTor Cybersecurity Conference Toronto 2024: https://www.blackhat.com/sector/2024/index.html____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverageAre you interested in sponsoring our event coverage with an ad placement in the podcast?Learn More 👉 https://itspm.ag/podadplcWant to tell your Brand Story as part of our event coverage?Learn More 👉 https://itspm.ag/evtcovbrfTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcast
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    27 分
  • First of its Kind Cyber Insurance Product Exclusively Available to HITRUST-Certified Customers | A Brand Story Conversation From HITRUST Collaborate 2024 | A HITRUST Story with Blake Sutherland and Robert Booker

    First of its Kind Cyber Insurance Product Exclusively Available to HITRUST-Certified Customers | A Brand Story Conversation From HITRUST Collaborate 2024 | A HITRUST Story with Blake Sutherland and Robert Booker
    2024/11/08
    In this Brand Story episode, Sean Martin brings together the team from HITRUST, Robert Booker and Blake Sutherland, to discuss the topic of cyber insurance and its current state in the industry. Both guests bring a wealth of experience and insight, with Robert Booker overseeing strategy, research, and innovation at HITRUST, and Blake Sutherland serving as the EVP of Market Engagement.A significant portion of the discussion centers around the role of cyber insurance in today's business environment. Cyber insurance is not just a safety net but a critical aspect of a complete risk management strategy. As Robert Booker points out, it’s an essential service, historically used to cover residual risk after companies have applied their own security measures. However, the market has changed considerably, with new capabilities and approaches evolving over the past several years, making it a dynamic area.Blake Sutherland further elaborates on the issues that organizations face in acquiring cyber insurance today. The process is often cumbersome, involving extensive questionnaires and varied requirements from different underwriters. This can be particularly challenging for mid-market companies that may lack the internal resources to manage these complexities.The episode highlights that HITRUST is addressing these challenges with their R2 certification, which provides an objective, quantifiable measure of an organization’s cybersecurity posture. This certification helps companies not only in fortifying their own security but also in streamlining the insurance acquisition process by offering a standardized measure that underwriters can rely on. According to Robert Booker, this quantified approach can make a significant difference, offering confidence to both the insured and the insurer.Another important aspect discussed is the role of brokerage in this process. Brokers traditionally guide companies through the insurance process, and an R2 certification from HITRUST can greatly assist them in securing better terms and conditions, as it is recognized as a testament to a company's robust security posture. This can also translate into potentially lower premiums and more reliable coverage, addressing one of the largest pain points in securing cyber insurance.The HITRUST Shared Risk Facility is made available exclusively through licensed brokers and can be accessed by any company holding an R2 certification, with plans to extend to I1 and E1 levels in the future. This facility aims to simplify the process, reduce the administrative burden on companies, and provide greater reliability in the insurance coverage.The episode wraps up with an invitation for organizations, brokers, and underwriters to engage with HITRUST to explore these innovative solutions. It’s a call to improve the overall confidence in the insurance landscape through verified, independent measures of cybersecurity maturity, ultimately benefiting all parties involved in the cyber insurance ecosystem.Explore how HITRUST’s R2 certification can enhance your organization's cybersecurity posture and streamline your cyber insurance process.Learn more about HITRUST: https://itspm.ag/itsphitwebNote: This story contains promotional content. Learn more.Guests: Blake Sutherland, EVP Market Adoption, HITRUST [@HITRUST]On LinkedIn | https://www.linkedin.com/in/blake-sutherland-38854a/Robert Booker, Chief Strategy Officer, HITRUST [@HITRUST]On LinkedIn | https://www.linkedin.com/in/robertbooker/ResourcesHITRUST 2024 Trust Report: https://itspm.ag/hitrusi2itLearn more and catch more stories from HITRUST: https://www.itspmagazine.com/directory/hitrustView all of our HITRUST Collaborate 2024 coverage: https://www.itspmagazine.com/hitrust-collaborate-2024-information-risk-management-and-compliance-event-coverage-frisco-texasAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story
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    31 分
  • Bringing a Consistent, Personable and Hands-On Approach to Compliance | 7 Minutes on ITSPmagazine From HITRUST Collaborate 2024 | A IS Partners Short Brand Innovation Story with Ian Terry and Robert Godard

    Bringing a Consistent, Personable and Hands-On Approach to Compliance | 7 Minutes on ITSPmagazine From HITRUST Collaborate 2024 | A IS Partners Short Brand Innovation Story with Ian Terry and Robert Godard
    2024/11/07

    In this episode of 7 Minutes on ITSPmagazine from HITRUST Collaborate 2024, Sean Martin is joined by Ian Terry and Robert Godard from IS Partners to discuss the importance of compliance in modern corporations. Ian and Robert share their insights from the HITRUST Collaborate event, shedding light on their company's unique approach to cybersecurity and auditing.

    Robert Godard explains that IS Partners was founded with a startup mentality, emphasizing collaboration and a fun work environment. This culture aims to make compliance efforts less daunting for both their team and their clients. Ian Terry adds that fostering an enjoyable work atmosphere is crucial for engaging and committed outcomes, especially in the dynamic world of information security.

    One significant point discussed is the balance between fun and professionalism. Ian highlights that while the job can be stressful during cybersecurity incidents, the focus on industry changes and continuous learning keeps the work interesting and rewarding. The duo also touches on how IS Partners assists clients in navigating complex compliance frameworks. Their tailored approach ensures clients not only meet regulatory requirements but also achieve their business goals.

    The episode concludes with a note on the importance of events like HITRUST Collaborate for networking and professional growth.

    Learn more about IS Partners: https://itspm.ag/isparto2jk

    Note: This story contains promotional content. Learn more.

    Guests:

    Ian Terry, Principal, Cybersecurity Services, IS Partners [@ISPartnersLLC]

    On LinkedIn | https://www.linkedin.com/in/ian-terry/

    Robert Godard, Partner, IS Partners [@ISPartnersLLC]

    On LinkedIn | https://www.linkedin.com/in/robert-godard-cpa-cisa-hitrust-ccsfp/

    Resources

    Learn more and catch more stories from IS Partners: https://www.itspmagazine.com/directory/is-partners

    Learn more about 7 Minutes on ITSPmagazine Short Brand Story Podcasts: https://www.itspmagazine.com/purchase-programs

    Newsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/

    Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-up

    Are you interested in telling your story?
    https://www.itspmagazine.com/telling-your-story
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    7 分
  • The Future of Cybersecurity at the Australian Cyber Conference 2024, in Melbourne | A Pre-Event Conversation with Akash Mittal | On Location Coverage with Sean Martin and Marco Ciappelli

    The Future of Cybersecurity at the Australian Cyber Conference 2024, in Melbourne | A Pre-Event Conversation with Akash Mittal | On Location Coverage with Sean Martin and Marco Ciappelli
    2024/11/07
    Guest: Akash Mittal, CISO, Group Security, Sumitomo Forestry AustraliaOn LinkedIn | https://www.linkedin.com/in/akashgmittal/____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesWelcome to Melbourne for AU Cyber Con 2024From November 26th to 28th, Melbourne will transform into the epicenter of cybersecurity as it hosts AU Cyber Con 2024. Organized by the Australian Information Security Association (AISA), the conference brings a diverse lineup of global thought leaders and innovators to the stage, all focused on shaping the next wave of cybersecurity.Conference Highlights and ThemeThe theme, "The Future is Now," reflects the urgent need for organizations and individuals alike to adapt to our rapidly changing digital landscape. Over three days, the event will feature 440+ speakers and 350 sessions, offering a deep dive into the intersection of cybersecurity, society, and technology.Engage with Industry LeadersThis year’s lineup includes top voices in cybersecurity and beyond, like former Facebook CSO Joe Sullivan, astronaut Jose Hernandez, and security icon Mikko Hypponen. With appearances from cultural figures such as actor Kal Penn, the event will highlight the broader societal impact of cybersecurity, demonstrating how it affects everything from the arts to government policy.Interactive Villages and Hands-On WorkshopsAU Cyber Con goes beyond the stage with interactive villages like the Careers Village, Lockpicking Village, and AI Village. Here, attendees can gain hands-on experience with everything from physical security tools to AI applications and prompt injections. For those interested in personal brand-building, industry insights, or getting into the nuts and bolts of cybersecurity, these workshops offer something for everyone.Spotlight on Sponsors and ExhibitorsWith support from over 150 exhibitors, the event provides a unique opportunity for attendees to connect with leading companies and uncover the latest in cybersecurity tech. For exhibitors, it’s a valuable chance to meet professionals tackling real-world cybersecurity challenges head-on.Fostering Global CollaborationAU Cyber Con 2024 emphasizes the need for global teamwork to advance cybersecurity. Government representatives and international delegates will discuss strategic initiatives and regulatory advancements to strengthen cyber resilience. This gathering is the perfect platform to build connections, share ideas, and work toward a unified digital security future.Looking Ahead: Coverage from ITSPmagazineSean Martin and Marco Ciappelli will be covering AU Cyber Con in real time. Join us for pre-event discussions, live updates, and post-event insights—all crafted to keep you connected to the latest innovations and collaborations shaping the future of cybersecurity.____________________________This Episode’s SponsorsTHREATLOCKER: https://itspm.ag/threatlocker-r974____________________________Learn more and catch more stories from Australian Cyber Conference 2024 coverage: https://www.itspmagazine.com/australian-cyber-conference-melbourne-2024-cybersecurity-event-coverage-in-australiaBe sure to share and subscribe!____________________________ResourcesLearn more about HITRUST Collaborate 2024 and register for the conference: https://itspm.ag/asia24Learn more about and hear more stories from HITRUST: https://www.itspmagazine.com/directory/hitrust____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story as part of our event coverage?Learn More 👉 https://itspm.ag/evtcovbrf
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    35 分
  • Cybersecurity with Patrick Kelley | After 40 Podcast with Dr. Deborah Heiser

    Cybersecurity with Patrick Kelley | After 40 Podcast with Dr. Deborah Heiser
    2024/11/04

    Guest: Patrick Kelley, Critical Path Security

    On LinkedIn | https://www.linkedin.com/in/pmkelley/

    Host: Dr. Deborah Heiser

    On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/deborah-heiser-phd

    ______________________

    Episode Sponsors

    Are you interested in sponsoring an ITSPmagazine Channel?

    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    ______________________

    Episode Introduction

    If this is your first time listening, you are in for a treat. Today we have Patrick Kelly with us. If you have listened before, you'll know that we bring on people to talk about midlife. Some of that's great, some of it's stuff to be wary of. Patrick's going to tell us a little bit about both. Patrick is an accidental entrepreneur. He's the founder of critical path security, and he's an expert for 11 alive and NBC News. He's also been a mentor with The Mentor Project for about four years now, and I'll tell you - he's a person who when he says yes to do something, he does it.

    ______________________

    Resources

    ______________________

    For more podcast stories from After 40 with Dr. Deborah Heiser, visit: https://www.itspmagazine.com/after-40-podcast

    Watch the The Right Side of 40 playlist on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllRiYCWyyhoLJqyUE0ERuMfd

    ITSPmagazine YouTube Channel:

    📺 https://www.youtube.com/@itspmagazine

    Be sure to share and subscribe!
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    27 分
  • The Medium is the Reality: Immersive Storytelling through Augmented and Virtual Reality | A Conversation with Thibault Mathieu | Audio Signals Podcast With Marco Ciappelli

    The Medium is the Reality: Immersive Storytelling through Augmented and Virtual Reality | A Conversation with Thibault Mathieu | Audio Signals Podcast With Marco Ciappelli
    2024/11/03
    Guest: Thibault Mathieu, Founder and CEO, Wilkins Avenue AROn LinkedIn | https://www.linkedin.com/in/thibaultmathieu/On Twitter | https://x.com/thibaultmathieu_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network_____________________________Episode IntroductionHello, everyone. I'm Marco Ciappelli, and you’re tuned into another episode of the Audio Signals podcast. If you're familiar with the show, you know that storytelling is at the heart of what I do—exploring how we communicate, how we connect, and how stories evolve to reflect the world around us. Today, I’m particularly excited because we’re diving into a whole new dimension of storytelling: augmented reality (AR).Our guest is Thibault Mathieu, a pioneer in immersive storytelling from Paris, whose journey took him from dreaming of directing movies to designing AR and VR experiences that are pushing the boundaries of what's possible. In our conversation, we explore not only the how but the why behind AR storytelling—why it captivates us, why it challenges traditional narratives, and why it’s starting to become a game-changer in entertainment, marketing, and even our daily lives.Note about the titleThe reference in the title is to Marshall McLuhan’s famous concept, “The medium is the message,” from his 1964 book, Understanding Media: The Extensions of Man. McLuhan argued that the medium through which content is delivered profoundly shapes and influences the way we perceive and interpret that content. His idea suggests that the characteristics of each medium (such as television, radio, or print) are just as impactful as the actual message conveyed, because they transform the way information is received and understood by an audience.In the context of AR and VR storytelling, this idea resonates because these technologies aren’t just new ways to tell stories—they actually redefine the experience itself. With immersive reality, the medium (augmented or virtual reality) becomes an interactive space that the audience can inhabit, creating a new form of engagement where the "message" or story is inseparable from the experience of being in an altered or enhanced reality.A New Dimension in StorytellingWe’ve all seen storytelling evolve through the ages, from spoken words to books, radio, and film. But with AR, we’re stepping into a realm where stories don’t just exist on a page or a screen—they inhabit our physical spaces. Thibault’s work in immersive storytelling lets us experience narratives in a way that feels tangible, as if the digital world is blending with our own surroundings. Imagine walking into a scene where elements of a story appear around you, transforming the way we relate to both the story and the space we occupy.The Role of Technology in Crafting Emotional ConnectionsThibault and I discussed how new tech like Apple’s Vision Pro and Meta’s Quest 3 is closing the gap between reality and digital experience. The "uncanny valley"—that uncomfortable place where things look almost real but not quite—is beginning to fade. These advancements mean that creators can build worlds where the lines between what’s real and what’s imagined are blurred. And with that, storytelling gains an emotional weight that goes beyond passive viewing; it becomes something you can feel, something you can be part of.Redefining Storytelling on New PlatformsThibault's latest project, Out There, takes advantage of AR’s unique qualities by immersing audiences in a musical experience designed for this latest wave of AR headsets. Imagine not just listening to music but feeling surrounded by the narrative and emotions of the song, like the soundtrack of your own adventure. The technology lets us dissolve the usual boundaries, putting the audience right at the heart of the story and letting them interact with it in real-time. This is more than just a new way to tell stories—it’s a step towards storytelling as an experience you live.Transforming Brand Experiences Through ARThe conversation wouldn’t be complete without touching on the power of AR in branding. Thibault has been working with luxury brands like Lancôme to create experiences that go beyond showcasing products. These projects aim to weave a brand’s identity into an interactive, immersive experience that people can feel a part of. When done well, it’s not just marketing—it’s storytelling that resonates on a deeper level, connecting audiences to brands in ways that can be more meaningful than traditional advertising.Embracing the Future, One Story at a TimeLooking forward, Thibault sees...
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    33 分