In this episode of the Multiverse Leadership Podcast, Justin ITee Walker speaks with Katrina Purcell, founder of Katrina Purcell LLC, about the importance of growth operations consulting, embracing failure, building resilience, and the role of processes in business.

They discuss the challenges of ego and funding, the value of networks, and the significance of hiring strategically. Katrina emphasizes the need for founders to empower their teams, leverage AI, and take small steps towards growth while continuously improving their operations.

Connect with : Katrina Purcell Linkedin: https://www.linkedin.com/in/katrina-purcell/ Website: https://www.katrinapurcell.com/

Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMD/

Multiverse Leadership Podcast Guest! “If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”

Chapters

00:00 Introduction to Growth Operations Consulting 02:56 The Importance of Embracing Failure 06:05 Building Resilience and Seeking Help 09:03 The Role of Processes and SOPs in Business 11:54 Empowering Teams and Delegation 14:51 Navigating Ego and Funding Challenges 17:57 The Balance of Control and Trust in Leadership 25:27 The Journey of Mentorship 27:52 Overcoming Solopreneur Challenges 30:44 Mapping Out Business Growth 33:56 The Role of AI in Business 36:53 Documenting Processes for Efficiency 39:41 Finding Help in Unconventional Places 42:33 Empowering the Next Generation 44:07 Taking Small Steps Forward

In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Steven Schwartz, a digital marketing expert with over 25 years of experience. They discuss the challenges of digital marketing in healthcare, the transition to concierge medical marketing, and the introduction of MADDY, an AI digital marketing assistant.

Schwartz explains the benefits of concierge and direct primary care, emphasizing the importance of personalized patient care. The conversation also touches on the significance of narrowing down to a niche in marketing and the human element in healthcare. The episode concludes with insights on the future of marketing and the role of AI in enhancing business operations.

Connect with : Steven Schwartz Linkedin: https://www.linkedin.com/in/steven-schwartz-concierge-medical-marketing/ Website: https://conciergemd.marketing/

Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMD/

Multiverse Leadership Podcast Guest! “If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”

Chapters

00:00 Introduction to Digital Marketing Challenges 02:52 Steven Schwartz's Journey in Digital Marketing 06:10 Transition to Concierge Medical Marketing 09:05 The Role of AI in Marketing for Medical Practices 11:54 Understanding Concierge Medicine 14:56 Proactive Healthcare and Patient Relationships 18:02 The Growth of Concierge and Direct Primary Care 20:56 Niche Marketing in Healthcare 23:53 Conclusion and Future of Concierge Medical Marketing 30:24 Narrowing Down Your Niche 33:58 The Importance of Human-Centric Business 39:19 Leveraging AI for Business Growth 44:03 The Human Element in AI 50:20 Being a Human Being vs. a Human Doing

In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Craig Taylor, CEO of CyberHoot, discussing the intersection of psychology and cybersecurity. Craig shares his journey from studying psychology to founding CyberHoot, emphasizing the importance of positive reinforcement in cybersecurity training.

The conversation explores the need for a shift from punitive measures to teaching good behaviors, the significance of understanding phishing, and the role of leadership in fostering a better cybersecurity culture. Craig also highlights the importance of educating the next generation on cybersecurity skills and the benefits of engaging employees through positive reinforcement.

Connect with : Craig Taylor Linkedin: https://www.linkedin.com/in/craigmtaylor/ Website: https://cyberhoot.com

🎁 Exclusive Offer for Podcast Listeners Use promo code: MultiverseLeadershipPodcast (or just MLP for short) 🎉 Get 20% off your first year on any CyberHoot paid platform by using that referral code when signing up here:

➡ For Businesses: https://cyberhoot.com/businesses/

or here:

➡ For MSPs/Resellers: https://nest.cyberhoot.com/partner-signup/

Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMDR/

Are you prepared to step up and be the leader your organization needs in safeguarding critical healthcare data?

Contact us today for a free consultation and discover how our innovative cybersecurity solutions can empower you to protect your team and drive your organization forward.

Book a discovery call with Justin now to learn more!

https://calendly.com/justin-itee-walker/15-minutes-discovery-web

Chapters

00:00 Introduction to Cybersecurity and Craig's Journey 02:54 The Intersection of Psychology and Cybersecurity 05:53 Reinforcing Positive Behaviors in Cybersecurity 08:47 Understanding Phishing and Cyber Literacy 11:59 The Importance of Teaching Cybersecurity Skills 15:00 Changing the Approach to Cybersecurity Training 18:01 The Evolution of Cybersecurity Practices 20:58 The Shift from Punishment to Positive Reinforcement 23:59 Building a Better Cybersecurity Culture 26:56 Engaging Employees in Cybersecurity Training 29:58 The Role of Leadership in Cybersecurity 32:46 Cybersecurity for the Next Generation 35:59 Conclusion and Final Thoughts