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In-Ear Insights, the Trust Insights Podcast

In-Ear Insights, the Trust Insights Podcast

著者: TrustInsights.ai
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In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.Copyright 2022 Trust Insights, Inc. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • In-Ear Insights: Generative AI Strategy and Integration Mail Bag
    2025/07/16

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI tools are best for specific data analysis tasks. You will gain insights into managing ethical considerations and resource limitations when adopting AI. Watch now to future-proof your marketing approach!

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

    Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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    28 分
  • In-Ear Insights: Artisanal vs AI in Content Marketing
    2025/07/09

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation.

    You'll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You'll learn how these advanced tools can help you overcome creative blocks and accelerate your production timeline. You'll understand how to leverage AI as a powerful editor and critical thinker, refining your work and identifying crucial missing elements. You'll gain actionable strategies to combine your unique expertise with AI, ensuring your content remains authentic and delivers maximum value. Tune in to unlock AI's true potential for your content strategy!

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

    Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

    続きを読む 一部表示
    33 分
  • In-Ear Insights: The Generative AI Sophomore Slump, Part 2
    2025/06/25

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You'll learn why many companies stall after early AI wins. You'll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You'll understand how to apply strategic frameworks to build integrated AI systems. You'll gain insights on measuring your AI efforts and staying ahead in the evolving AI landscape. Watch now to make your next AI initiative a success!

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

    Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

    続きを読む 一部表示
    29 分

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